Martech

MAY 2, 2024

Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category.

B2B 117

B2B Drivers/motivators CRM GTM 117

Sales Pop!

MAY 2, 2024

They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines. By positioning themselves as industry experts and effectively using LinkedIn’s professional network, they attracted a high-quality clientele interested in elevating their own Amazon sales.

E-commerce 52

E-commerce Niche Launch Education 52

Martech

MAY 2, 2024

T-Mobile in-store RMN At its first NewFronts appearance, T-Mobile announced an in-store retail media network (RMN) comprising video screens in over 11,000 T-Mobile and Metro by T-Mobile stores. Google AI Google advocated for the need to unify CTV, linear and creator campaigns within a single DSP. households through CTV and mobile.

Sports 93

Sports Networking Technology Technology 93