Sat.May 14, 2022 - Fri.May 20, 2022

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6 strategies for using a DAM to manage modular content

Martech

This means centralizing content files in a digital asset management (DAM) tool , able to be deployed in different combinations, depending on the channel or customer. Read next: What is digital asset management? Build content relationships. You should really track as many content relationships as possible,” said Tant.

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Become a Certified Professional HubSpot Sales Representative

Hubspot

To be a modern sales professional, you need to be familiar with the tools and processes required to manage productive sales and client relationships. Lead Management with HubSpot. Managing for Frictionless Sales. Be a Certified Professional HubSpot Sales Representative. Inbound Sales. Sales Reporting with HubSpot.

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Create a B2B GTM strategy that buyers, execs and revenue teams love

Martech

Buyers are in control, throwing chaos into the traditional sales, marketing, customer success and product roles and strategies. At the same time, economic and customer consumption models are shifting. GTM strategies most often miss the mark because of their misalignment with markets and customers.

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Customer Success—and PLG—as a Profit Center

Heinz Marketing

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Account Management.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

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Turn Onboarding Into a Data-Collecting Adventure Through Automation

Salesforce

A poor onboarding process can set the wrong tone – for wealth managers trying to grow their assets under management (AUM) — and for clients who entrust their assets to someone new. They need an industry-specific customer relationship management platform (CRM) to gather the data in one place to make it all work.

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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce

In a nutshell — predictive analytics enables brokers to grow faster by helping them to: Do more with less by simplifying your workflows Spend time where it counts and help clients fill coverage gaps Recruit new talent and customers Not just a 360-degree view — a 360-degree action plan. Recruit new talent and customers.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.