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Why marketers must combat the hidden threat of MFA sites

Martech

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. Email: Business email address Sign me up! Processing.

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Integration isn’t a martech problem, it’s an organizational one

Martech

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. It’s staring us in the face from organizational charts, departmental KPIs and meeting structures where marketing, sales and IT leaders barely speak the same language. Email: Business email address Sign me up!

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Consumer Optimism Will Turn a Corner Ahead of the Holidays

Salesforce

Consumers are now saying that they’re back to prioritizing spending their disposable incomes on physical goods, followed by savings, with experiences last. What you can do: Evaluate where you’d like your brand to show up when it comes to AI chat assistants. Even three in four Gen Z shoppers will be hitting up stores this year.

Retail 64
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I Took a Deep Dive Into Trend Forecasting: Here’s What I Learned [+ Expert Tips]

Hubspot

As you’d expect, demand for products like “AI Computers” is up and growing since 2022. Strategic Planning From your trends research, you can alter your business strategy by pivoting your strategic direction to meet them. Buying directly via social media is up year on year. In 2020, the trend plateaued somewhat.

CRM 36
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13+ Podcasts for Startups and SMBs

Salesforce

What we’ll cover: Top podcasts for small business owners Salesforce podcasts for your business journey Incorporating business podcasts into your life Top podcasts for small business owners Whether you’re sipping your morning coffee or driving to your next meeting, these podcasts are your go-to companions for growth and inspiration.

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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

Buyers just wanna solve problems, and if you can prove that you’re the best person to solve that problem for them like they’ll take you up on that. Austin Hughes: So way back when, so I joined RAMP back in 2020. How did you set up those systems for [00:07:00] experimentation, measurement, and feedback?

GTM 78
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Getting entire work done or processes done in the background and only bubbling up to a human when it has an exception. So it’s kind of like coming up with something based on giving it a task or a goal, it’s going to reason on a plan on how to accomplish that. tool selection. And that’s going to be dynamic.

GTM 67