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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Integrate seamlessly : Tools that work well with your stack’s other high-value tools/platforms.

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Dear SaaStr: How Should I Get Our First Partner Program Going?

SaaStr

Shopifys partner revenue grew from 8% in 2018 to 20% by 2020, but it took years of investment to get there . Focus on High-Impact Partners Not all partners are created equal. For example, Salesforces partner ecosystem didnt become a major revenue driver until a decade after the company was founded.

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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

Austin Hughes: So way back when, so I joined RAMP back in 2020. Sophie Buonassisi: And with that mindset around product, how did you end up validating high impact programs before investing real resources into it? Austin Hughes: A lot of the art, I feel like in growth is, thinking about how to scope, projects really well.

GTM 78
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3 high-impact tactics to drive email engagement

Martech

The playbook that worked in 2020 is collecting dust in 2025. Let’s unpack three high-impact tactics that drive true engagement and explain what to leave behind in your archive folder. The post 3 high-impact tactics to drive email engagement appeared first on MarTech. More than you’d like. Processing.

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Your subscribers are tired and distracted, so give them less and they’ll love you more

Martech

Before 2020, I would’ve listed email newsletters as my go-to source for staying updated on topics I cared about. Dig deeper: 3 high-impact tactics to drive email engagement 2. ” Data backs her insight: the average attention span has dropped from 75 seconds in 2012 to just 47 seconds post-pandemic.

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Best Virtual Sales Conferences and Events in 2020

Sales Hacker

With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. The Best Virtual Sales Conferences & Events in 2020. DATE: April 16–17, 2020. DATE: May 4–7, 2020. SiriusDecisions Summit 2020. DATE: May 4–6, 2020.

Sales 87
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Why 2020 May Actually Be a Great Year for Hiring Sales Reps

Sales Hacker

I spoke to Nick and several of our other partners to find the answer to some simple, yet highly impactful, questions: Why are they still hiring? The post Why 2020 May Actually Be a Great Year for Hiring Sales Reps appeared first on Sales Hacker. If hiring just isn’t on the table right now, know that it eventually will be again.