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How wisdom makes AI more effective in marketing

Martech

Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. For context, ChatGPT, a key player in the AI revolution, was only released on November 30, 2022 — less than two years ago. AI is somewhat similar — it’s part way out of the bottle.”

Consult 130
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5 key trends we’re seeing in B2B marketing

Martech

And they don’t want to take a meeting with a salesperson if they can help it. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. So, we marketers need to get on board. Produce the content they love.

B2B 135
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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

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Your SaaS New Year’s Resolutions for 2025

SaaStr

And yet, many are still struggling to get over the Crash of 2022. Do real board meetings every 8-10 weeks. So we have a classic set of New Year’s Resolutions in SaaS that we update every year. Over the years, so much has changed in SaaS. The best grow faster than ever. Not yet, at least. Do prompt monthly updates. More here. #10.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas.

GTM 102
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The 5 Signs of a Great New VP

SaaStr

The best VPs of CS are already asking which customers they can fly out to and meet their first week, and already working on upgrading your CS systems. You'll know based on who wants to already come with them pic.twitter.com/85ajodCHGK — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) October 14, 2022 #3. starting. #2.

Pipeline 105
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The 10 Best SaaS CRM Software

Hubspot

With a cloud-based CRM platform, you can download software from the cloud and get instant access — but it needs to meet your unique needs: Pleasant User Experience. SaaS startups need to choose a CRM that meets them where they're at now and can keep up with projected growth over the next five and 10 years. Growth Potential.

CRM 81