Remove 2024 Remove Campaign Remove Niche
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers.

Niche 98
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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116
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How to use podcasts for natural link building

Search Engine Land

Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche. Comparing January – March 2024 to April – June 2024, the website went from 15 generated leads to 43 generated leads (a 186.6%

Niche 88
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Unlock the real value of genAI in martech

Martech

This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms. By analyzing customer data, marketers can adjust campaigns to be more relevant and timely. But with so many choices, which ones truly deliver? Data-driven insights.

Niche 126
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4 Reddit ad formats you need to know

Search Engine Land

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. Free-form ads Free-form ads, also known as “Megathread” ads ( introduced in early 2024), are one of my favorite ad formats on the platform. Below are the available options and their impact on your campaign. Processing.

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Social media and influencers: 2025 predictions

Martech

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns.

Niche 115
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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Enabled partners can tap into niche markets your internal team might not reach. This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance.