SaaStr

JANUARY 8, 2025

So the overall “project management” space has seen widely disparate impacts from the SaaS partial downturn of 2022-2024. Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. The latter?

Non-Profits 120

Non-Profits Contract B2B Growth 120

Hubspot

NOVEMBER 22, 2024

According to HubSpot’s 2024 State of Sales Report , 23% of sales pros find cold emailing the best way to reach prospects. The fact that the tool made me think about my offer's key selling points when I tested it was a big win. Let's face it: There‘s a lot of spam out there. Understatement of the year, right?) But don’t be fooled!

Lead generation 50

Lead generation B2B Sales Campaign 50

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Not all, but many. #6.

Legal 93

Legal Contract B2B Growth 93

Hubspot

JULY 10, 2024

These processors make it easy for businesses of all sizes to accept payments from customers globally and in person, making them a critical component for anyone who sells goods or services. Sam’s Book Shop is a local brick-and-mortar store based in Austin that also sells goods online. Table of Contents: What is Payment Processing?

Process 74

Process Retail Appointment Price 74

SaaStr

JULY 12, 2025

Churn vs. Expansion Revenue In token-based models, expansion revenue isn’t about selling more seats—it’s about customers consuming more tokens as they build larger applications. To put this in perspective, it took Snowflake—one of the fastest SaaS companies in history—six quarters to go from $1B to $2B ARR.

B2B 99

B2B Healthcare Price Drivers/motivators 99

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And, just as I mentioned, thats exactly where sales champions shine theyre not just deal-closers but dynamic professionals who go far beyond the basics of selling. You know this.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Hubspot

MARCH 6, 2025

But, if you told my 22-year-old self that the biggest content creator in 2024 would be AI, I never wouldve believed you even if the content it cranks out is mid at best. How to Build This Skill Work on selling your product or service to the people closest to you. That feels hyperbolic.

Cold Call 50

Cold Call Networking Territory Up-sell 50

SaaStr

JULY 9, 2025

The data, compiled by Stanford’s Venture Capital Initiative, shows IPO share of unicorn exits dropped from 83% in 2010 to just 11% in 2024—a fundamental restructuring of the exit landscape that has permanent implications for SaaS founders. The data is stark: IPO share of unicorn exits dropped from 83% to 11% between 2010 and 2024.

B2B 108

B2B Strategize Contract Growth 108

Sales Hacker

JANUARY 14, 2025

So we are actually going to look back at 2024 and just pick out some themes. And myself and Sophie decided to look back at every single answer to that question from 2024, uh, to try and provide some inspiration as we kick off 2025. And again, thank you all for rocking with us in 2024. Thank you for rocking with me. That is wild.

GTM 107

GTM Growth B2B Pipeline 107

Hubspot

APRIL 23, 2025

Every joint venture is built on a contract that spells out how things work. They sell my pastries, I promote their coffee beans, and suddenly, were both growing. For instance, semiconductor producers Intel and UMC formed a joint venture in 2024 to collaborate on advanced chip production. Say I own a bakery.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Martech

MAY 2, 2025

Its contract renewals. Your contract renewal rate tanks, sales conversions crash and your reputation is damaged. Dig deeper: Brand trust is the most valuable asset your company owns Why marketing owns contract renewals Marketing is the optimist in an organization, chasing the next big lead. Processing. Read the fine print.

Contract 109

Contract Trust B2B Price 109

SaaStr

JULY 12, 2025

More importantly, customers on annual contracts used Vanta continuously rather than just for audit preparation, fundamentally changing how they thought about the product. Paused Revenue Generation to Focus Solely on Hiring After graduating from Y Combinator, Vanta made a near-fatal mistake: they stopped selling to focus on hiring engineers.

Price 74

Price Pitch Trust Engineering 74

Hubspot

APRIL 23, 2025

Youve done it: You took an idea, built it into a thriving business, and now youre ready to sell. Youre in the right place if you find yourself asking, How do I sell my business? Entrepreneurs choose to sell their businesses for many reasons, ranging from retirement and health problems to co-founder conflict and just plain boredom.

Sell 48

Sell Legal Negotiate Non-Profits 48

Adaptive Business Services

JANUARY 1, 2025

While my 2024 on a personal level was less than stellar (awful heat, area fires, & injuries), my business overall was pretty good. However, take away one large contract, and it was mediocre at best. It will need to at least match my 2024 results in order to make it worth my time. 2024 was totally atypical for me.

Referrals 62

Referrals CRM Non-Profits Contract 62

SaaStr

JUNE 25, 2025

Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B

Legal 102

Legal Cross-sell Government Engineering 102

SaaStr

JULY 3, 2025

billion Remaining Performance Obligations (RPO) hit a record $99 billion, up 53% year-over-year But here’s what’s really wild: In Q4 alone, Oracle signed over 30 AI sales contracts totaling more than $12.5 billion in Q4 2024 Cloud ERP Suite revenue growth of 33% in 2024 Current cloud backlog grew by 32% to €18.08

Non-Profits 94

Non-Profits Trust Growth Start-ups 94

Salesforce

DECEMBER 23, 2024

Depending on what your business sells and how your products are marketed, you can find the right type of ecommerce that will be the best fit for you. B2C transactions make up hundreds of thousands of online marketplaces that sell a wealth of consumer goods that can often be delivered in days or even hours.

B2C 98

B2C Government Manufacturing Retail 98

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. The AI Breakthrough (September 2024): Everything Changed Then came Replit Agent in September 2024.

X-functional 85

X-functional Price Growth B2B 85

Hubspot

MARCH 14, 2025

Two decades later, brands like Pepsico, Aflac Incorporated, and Allianz were among the most ethical businesses in 2024. between 2019 and 2024. A great example can be respecting confidentiality in client relationships not only because the contract requires it, but also to show integrity and retain trust.

Legal 59

Legal Contract Trust Real Estate 59

Martech

APRIL 3, 2025

over 2024 to between $5.42 trillion in 2024. It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. The advertising is used to sell goods and services.

Retail 117

Retail Government Territory Price 117

Martech

MAY 16, 2025

In one video posted in early 2024, the brand even joked about the situation: “We were gonna make a funny video to promote Mystery Cookie, but legal said we can’t use any trending audios.” If a celebrity’s image was involved, there were contracts. Include clear terms in every contract and brief.

Legal 90

Legal Contract Cross-sell Government 90

Salesforce

FEBRUARY 17, 2025

Let’s explore the most effective sales tactics that help you sell smarter and grow faster. Craft a compelling value proposition Effective messaging is central to how to sell better and creating a strong value proposition starts with focusing on your customer. A 2024 Pew Research Cente r study found that 58% of U.S.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

Veloxy

DECEMBER 28, 2023

However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place. and embark on this journey to master the art of field selling together! Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

SaaStr

OCTOBER 4, 2023

Then everyone in the world was on Zoom selling flowers and yoga and things meant to be sold in person, so churn peaked at 3.6%, which isn’t terrible for SMB, but was higher than none. If you look at SaaS companies that sell to the real world and not just to other tech, they didn’t miss a beat. It doesn’t happen that way. It’s better.

Non-Profits 113

Non-Profits Growth Up-sell Contract 113

Search Engine Land

NOVEMBER 30, 2023

Between an impending recession, sluggish sales cycles and clients looking to cut budgets, 2024 poses fresh challenges for agencies looking to thrive. Think about how you can help your clients best sell ideas to their managers; help them build business cases or empower them with tools.

Contract 92

Contract Clients Pitch Growth 92

Martech

JUNE 3, 2024

Buy, sell, or share PI of 100,000+ consumers or households. Gets 50%+ of annual revenues from selling or sharing consumers’ PI.

Contract 137

Contract Up-sell Service Process 137

SaaStr

MAY 22, 2024

But — it’s one that is very important to many of us that sell into the enterprise. Given how critical its research is in selling to the enterprise, I wanted to take a look at its business. in Contract Value The power of steady growth #3. Its research and reports in enterprise software are critical.

Cross-sell 117

Cross-sell Quota Contract Price 117

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Contract renewal dates. A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. At Demandbase, data wins every time. Big things ahead.

Intrinsic 123

Intrinsic GTM Customers Contract 123

Martech

JUNE 17, 2024

Google was one of the few tech brands that made the Morning Consult’s list of most trusted brands in 2024! Failure to renew leads some customers to be shown the fine print in the contract they signed. Take our brief 2024 MarTech Replacement Survey Growth at all costs leads to decisions that hurt customers. You’re not wrong.

Trust 120

Trust B2B Non-Profits Government 120

SaaStr

SEPTEMBER 8, 2024

And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! Are you selling a product in a well defined category with other direct competitors? I spoke to their CEO, Ryan Petersen, to see if I could pull out some key lessons learned from their success so far. Clearly understand how your customer buys.

Non-Profits 128

Non-Profits Price Contract Start-ups 128

PandaDoc

AUGUST 22, 2024

SaaS sales is the art of selling software-as-a-service (SaaS), focused on methods to obtain new customers while retaining/upselling existing ones. What makes selling SaaS products different from other types of sales? What does SaaS sales stand for?

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

PandaDoc

SEPTEMBER 17, 2024

PandaDoc As an all-in-one document management solution , PandaDoc helps businesses of all sizes streamline their sales proposals, quotes, contracts, and more. Salesloft streamlines the sales funnel by integrating multiple automation and insight tools, enhancing the entire sales process from demo to contract. 5 Capterra Rating: 4.4/5

Contract 98

Contract CRM Legal Sales 98

Salesforce

APRIL 7, 2022

retailer looking to expand into Canada (with a forecasted $33 billion in ecommerce sales in 2024) needs to consider custom, duty, and taxes. Is there one central warehouse selling the same products across all targeted countries or are there exclusive products per country? For example, a U.S. Is it one-size-fits-all or country specific?

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

SaaStr

FEBRUARY 14, 2024

It’s not that you don’t want to spend, but maybe you can skip on 2024 marketing budget for customer success. At Hubspot, there is a contract management team under the umbrella of customer success that owns some of the renewals process, and they’re measured on customer dollar retention. Others want to hold CS spending flat.

Customers 119

Customers Cross-sell Drivers/motivators Gaming 119

Hubspot

NOVEMBER 22, 2023

As part of our 2024 State of Sales Series , our Sr. With all this in mind, it's clear that CRMs help sales teams drive revenue and efficiency, which correspond to professionals' top two 2024 focus areas. Key features: Electronic Signatures: Send contracts, agreements, and other documents directly from your CRM.

Closing 81

Closing CRM Customer Relationship Management Pipeline 81

Hubspot

NOVEMBER 20, 2023

For example, if a contract has been sitting unsigned for too long, I can use AI tools to trigger a personalized email reminder to the specific contact or prospect to sign or reach out to me with any questions. In 2024, sales professionals expect that one of their biggest revenue streams will be from current and upgrading customers.

Cross-sell 73

Cross-sell Contact Contract Prospecting 73