SaaStr

JANUARY 12, 2024

So a question I get a lot from folks is “How Will 2024 Be?” 2023 wasn’t hard for everyone: First, it was mainly hard for folks that sold into “tech”, broadly speaking : Monday sells mainly outside of tech — it crushed 2023. Asana and Atlassian, competitors who sell more to tech?

Cross-sell 126

Cross-sell Growth Up-sell Price 126

Martech

NOVEMBER 8, 2024

Understanding who seems qualified but isn’t: Did a company or account look like the perfect fit but ended up disqualified by sales? A few other tactics to better understand your audience include: LinkedIn groups: There’s a LinkedIn group for whatever you’re selling. Email: Business email address Sign me up! Processing.

B2B 130

B2B Objectives and Key Results Cross-sell B2C 130

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. It can display frequently bought products to facilitate cross-selling and upselling. Get MarTech! In your inbox.

Cross-sell 128

Cross-sell B2B User Experience Represent 128

Search Engine Land

OCTOBER 7, 2024

Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. A new, game-changing program opens up the frontier of instant commerce – Amazon Today. Now there’s another lever to pull.

Retail 73

Retail Cross-sell Gaming Networking 73

SaaStr

MAY 20, 2025

Convergent evolution from 2 very different start-ups that now have many similarities at scale. Their blog, academy courses, and certification programs have made them a trusted authority with over 500,000 certifications awarded to professionals in 2024. Let’s look at where both companies stand today: HubSpot ARR : $2.7B

Customers 109

Customers Non-Profits Education Cross-sell 109

SaaStr

JULY 17, 2024

What does it take to get funded in 2024? If you’re a Limited Partner giving money to VCs, what’s a better idea: sticking it in NASDAQ where you can sell it tomorrow or give it to a bunch of VCs that take 14 years to give you your money back? If you put your money in NASDAQ over the last few years, it’s gone up 24%. That’s wild.

Cross-sell 122

Cross-sell Growth Up-sell B2B 122

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Customer supports costs (2023 and 2024). Average monthly support costs (2023 and 2024). Lifetime value. Processing.

Customers 125

Customers Referrals Cross-sell B2B 125

Search Engine Land

AUGUST 7, 2024

A copycat brand ended up with the No. ” – Josh Justice , Division Portfolio Manager, Infinite Commerce If a competitor drives more conversions for your branded keywords, they might outrank you in the search results, even if they sell an inferior or unrelated product. Business email address Sign me up! Processing.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. Email: Business email address Sign me up! Processing.

Customers 128

Customers Government Healthcare Hospitality 128

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Maybe we expect too much, even up to $10-20M ARR, and expect magic from product marketing. It’s up to you.

Cross-sell 113

Cross-sell Lead generation Growth Quota 113

SaaStr

MAY 22, 2024

But — it’s one that is very important to many of us that sell into the enterprise. Given how critical its research is in selling to the enterprise, I wanted to take a look at its business. Given how critical its research is in selling to the enterprise, I wanted to take a look at its business. Not too shabby!

Cross-sell 117

Cross-sell Quota Contract Price 117

Martech

JUNE 12, 2024

First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads. Watch for patterns in page path analysis.

Customers 124

Customers Cross-sell Education Account management 124

Martech

JUNE 13, 2024

Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content. They own the inventory, sell and serve ad placements, report on their performance and do not share data with other systems. Are you getting the most from your stack?

Cross-sell 128

Cross-sell Customer Relationship Management Campaign User Experience 128

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 81

GTM Engineering Customers Cross-sell 81

Martech

JANUARY 5, 2024

Personalized follow-ups based on the prospect’s previous interactions with content or product pages allow for a more nuanced approach. As with previous phases, this one is not about hard selling. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Prospecting 127

Prospecting Customers Cross-sell Objectives and Key Results 127

Cerebral Selling

MARCH 4, 2024

The results: 114% increase in sales 233% increase in cross-selling 300% increase in business referrals 71% increase in customer satisfaction 36% increase in productivity 77% decrease in turnover 90% decrease in absenteeism. The result was a more powerful, human, and high-conviction way of selling. That’s the problem.

Cross-sell 130

Cross-sell Sales Referrals Launch 130

Hubspot

APRIL 1, 2024

Fewer prospects are going to just hit your lead form in 2024. And don’t consider everyone who does sign up a hot lead!) Budgets were inflated and inbound leads were plentiful, which created a distorted view of what it’s like to sell. Email, LinkedIn messages, phone calls — mix it up. That’s all changed now.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

Martech

MARCH 7, 2024

Set up analysis dashboards for marketing insights and customer service resolution metrics. For the overall marketing function and customer lifecycle, however, all this complexity is too much for any one person to manage and master, which makes professional development and cross-functional collaboration all the more essential.

Technology 137

Technology Technology Intrinsic Cross-sell 137

Martech

JULY 31, 2023

Improving for 2024. Even if you set it up today and start gathering data and running tests, you’ll have three months of learning with a few weeks of holiday high tide to spare. Make sure you’re testing post-purchase experiences now, when volume is slower, to put the most effective one in place in Q4 as purchases ramp up.

Customers 98

Customers Drivers/motivators Cross-sell B2C 98

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 67

GTM Engineering Customers Cross-sell 67

SaaStr

JANUARY 22, 2024

jasonlk) January 3, 2024 So perhaps the best management advice you’ll hear again and again is this: #1. Speed Up The Rest. This saying is one of my favorite ones for fast-paced start-ups. Speed up all but the biggest decisions. Speed up all but the biggest decisions. That maybe crosses the line?

Conversion 122

Conversion Cross-sell Up-sell Start-ups 122

SaaStr

DECEMBER 28, 2023

At a recent Workshop Wednesday , SaaStr founder and CEO Jason Lemkin answered the community’s most pressing questions about SaaS — from investor appetites and IPOs in 2024 to managing and hiring a Head of Sales as a solo founder to AI and the future of customer success. They’re coming up on a billion in ARR and 50% growth.

E-commerce 118

E-commerce Cross-sell Growth Niche 118

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

SaaStr

DECEMBER 14, 2023

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. So, they’re set up where you don’t have only one model to choose from.

GTM 123

GTM Cross-sell Territory Retail 123

Hubspot

JULY 22, 2024

Follow-up Emails Follow-up emails are central to keeping prospects engaged, ensuring deals stay in motion, and in some cases, disqualifying uninterested prospects before you sink too much time and effort into your engagements with them. Would you be open to setting up a call to discuss this further?

Clients 78

Clients Referrals Prospecting Sales 78

PandaDoc

AUGUST 22, 2024

Are you looking to enhance enterprise SaaS sales, scale up a medium-sized business, or boost your startup growth? SaaS sales is the art of selling software-as-a-service (SaaS), focused on methods to obtain new customers while retaining/upselling existing ones. What makes selling SaaS products different from other types of sales?

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

Salesforce

NOVEMBER 18, 2024

Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. This would save investment managers time analyzing data and free them up to focus on delivering high-value client service and bringing in new accounts. Agentforce is now generally available.

Service 52

Service Non-Profits Territory Trust 52

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. These campaign ideas aim to re-engage houseplant purchasers and create a buzz around Indoor Plant Month in February 2024. Understood?

Promote 96

Promote Campaign B2C Retail 96

Understanding the Sales Force

JANUARY 27, 2024

We are only two weeks away from the 2024 Super Bowl and it got me thinking. You probably have the same stories showing up in your news feed as me. He used email to reach out to three prospects but didn’t get a response, he messaged three others on LinkedIn, but had the same result, and he didn’t pick up the phone even once!

Sports 75

Sports Cross-sell Gaming Sales 75

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Others are “strategic partners” involved in long-term initiatives like co-selling and co-marketing. If this was forwarded to you, sign up here to get the newsletter every week.

GTM 109

GTM Strategize Launch Pipeline 109

Search Engine Land

MAY 3, 2024

Google’s local search results have been shifting quite a bit since the start of 2024. You should also add instances of “near me” type phrases to help the page show up for “near me” searches, which we’ve tested and found still works well in organic search. Many people worry about duplicate content when creating many service area pages.

Service 101

Service Clients Trust Cross-sell 101

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. So, what can salespeople expect and be prepared for in 2024? This suggests that sales and marketing teams are investing excessive time in irrelevant leads since a large portion of generated leads ends up at the top of the funnel.

Cross-sell 69

Cross-sell Price Sales SQL 69

Highspot

MARCH 31, 2025

Your marketing team creates compelling content but struggles to keep up with changing regulations. Whether your team sells direct, through brokers, or with distribution partners, tools like Highspot’s AutoDocs let them customize coverage comparisons or premium breakdowns without touching compliance-critical language. The result?

Government 52

Government Cross-sell Clients Up-sell 52

SaaStr

FEBRUARY 14, 2024

It’s not that you don’t want to spend, but maybe you can skip on 2024 marketing budget for customer success. AI also helps drive the right behaviors by serving up the right information to a CS person so they don’t have to think about it. They tap back into sales for upsells and cross-sells. It’s a close partnership.

Customers 119

Customers Cross-sell Drivers/motivators Gaming 119

Hubspot

NOVEMBER 20, 2023

Say I'm an account executive and want to send a follow up email. With tools like HubSpot's email automation features, I can set up a template, pre-written, canned, or automated text that I then can then with customizations or personalizations that cater to the customer. Implement AI chatbots for quick customer support.

Cross-sell 73

Cross-sell Contact Contract Prospecting 73

PandaDoc

MAY 13, 2024

This involves tracking leads and sending follow-up reminders to agents. It must be up to date. Inside sales For agents who engage in remote selling; on the phone, via video call, social media, or email. Training focuses on winning the trust of customers and providing an effective sell.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Legal Sales 52

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

X-functional 116

X-functional Retail Launch Non-Profits 116