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How to gear up email for a strong finish to 2024

Martech

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. Some of this apprehension could be not knowing how to sell the budget increase to their bosses. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

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Salesforce: Actually We’re Going to Hire 2,000 Sales Execs Now To … Sell AI

SaaStr

Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! in sales to sell AI. It doesn’t sell itself. They know they can sell it, and they need to sell it now. Well that must have gone well as Salesforce is now hiring 2,000 (!) But we all know enterprise software. Not really.

Sell 122
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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Businesses are born, then they reach the point in their growth where they need a CRM.

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The Top SaaStr Posts and Pods of the Week: OpenAI on Pricing, HubSpot’s Chairman on AI, How to Sell to Developers, and More!!

SaaStr

Top Posts of the Week: #1: Salesforce: Actually Were Going to Hire 2,000 Sales Execs Now To Sell AI #2: Gong: $100k Deals Take About 70 Days to Close #3: Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home. #4: appeared first on SaaStr.

Price 113
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Holiday ecommerce start surpasses record-breaking forecast

Martech

increase expected for the entire 2024 holiday shopping season. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023.

Sports 125
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Let’s pretend you sell water heaters. By implementing the above strategies and remaining flexible, you can turn the challenges of the 2024 holiday season into opportunities for growth. The beauty of PPC and social media advertising is that you can target where they are using inclusions, exclusions and geographically.

Niche 98
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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell.

B2B 135