SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.

GTM 109

GTM Cold Call Follow-up Technology 109

Highspot

MAY 15, 2025

Partner enablement equips your external partners, like resellers and distributors, with the tools, training materials, and content they need to sell your companys products or services. Furthermore, they often sell multiple solutions, including those from your competitors. What is partner enablement? This is not reality.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

GTM 52

GTM Launch Cross-sell Quota 52

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. GTM 129 Episode Transcript [00:00:00] Scott Barker: Hello, and welcome back to the GTM podcast. Thank you for rocking with me. We are in 2025.

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GTM Growth B2B Pipeline 107

Sales Hacker

OCTOBER 18, 2024

Hello and welcome to The GTM Newslettr by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Takeaways from Pavilion’s GTM Summit Austin was buzzing with Pavilion ’s GTM Summit this week. GTM 117: From 0 to Acquisition in 3.5 Link to GPT. Link to slides.

GTM 104

GTM E-commerce Real Estate Networking 104

Sales Hacker

OCTOBER 15, 2024

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. Lessons learned from growing and selling a bootstrapped services business.

GTM 112

GTM Growth E-commerce Pipeline 112

Sales Hacker

DECEMBER 31, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! And I thought it’d be fun to take a look back at every answer to this question from 2024. 4:10) Jon Dick on the importance of prioritizing value, not volume. (6:29)

GTM 105

GTM B2B Growth Start-ups 105

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM 107

GTM Customers Non-Profits Growth 107

Sales Hacker

APRIL 18, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The future of GTM is AI-powered. And Reddit is eating Googles lunch.

GTM 92

GTM Click Through Rate B2B Trust 92

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). We’ll see how this sticks through to 2025.

GTM 122

GTM Sales Growth Represent 122

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Thanks for reading The GTM Newsletter! Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 127

GTM B2C Growth Territory 127

SaaStr

AUGUST 26, 2024

We’re so close now to the 2024 SaaStr Annual!! And one our top requests for 2024 was to add additional ways to network at this year’s Annual. Customer Success Proactively Sells: The Best Defense is a Great Offense with Notion’s CRO and GitHub’s VP CS. The 10th Annual!! We get it :)!

Networking 117

Networking GTM X-functional Finance 117

Sales Hacker

JANUARY 12, 2024

This week, we’ll dissect two areas that sales authenticity derives from and how to embrace it to – well, sell. As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. In short: to sell the way you buy. Let’s get into it. It doesn’t stop – at all.

Sell 121

Sell GTM Sales Up-sell 121

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. What works well from the classic playbook in 2024, and what should we walk back or modify?

Quota 120

Quota Finance Drivers/motivators Growth 120

Iannarino

MARCH 24, 2024

Once they decide how they are going to market (GTM), this will require selling according to the limits of your company’s model. Every company must have a model they believe allows them to win clients. There are two primary models that sales organizations pursue to acquire the clients they intend to.

GTM 167

GTM Clients Go To Market Sell 167

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. Check out the video in the linked image below More for your eyeballs : Enough hunch-based selling.

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Intrinsic GTM Customers Contract 123

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Others are “strategic partners” involved in long-term initiatives like co-selling and co-marketing. This is no longer news to go-to-market leaders.

GTM 110

GTM Strategize Launch Pipeline 110

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. Glean AI has rocketed to a $3B valuation by selling AI search to the enterprise. ” #6.

GTM 120

GTM Cross-sell Finance Price 120

Sales Hacker

DECEMBER 8, 2023

Accordingly, the recruiting of beta customers and roadmap selling happen earlier, providing for customer quotes as part of the launch. Subscribe now More for your eyeballs: TechCrunch released an article detailing the most important metrics for SaaS funding in 2024. Make sure your message lands. Keep it simple. “Do

Launch 124

Launch Product GTM Technology 124

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. AI is here, and it’s transforming how we sell.

GTM 114

GTM Sales Pipeline Growth 114

Sales Hacker

NOVEMBER 3, 2023

Save Your Seat More for your eyeballs : Enough hunch-based selling. Feeling energized and inspired coming out of these dinners, each of which had 30-40 GTM leaders. Rollfi released some important definitions and the most common terms that everyone should know for 2024. See more top GTM jobs here. That’s it, that’s all.

GTM 117

GTM Represent Growth CRM 117

SaaStr

JULY 18, 2023

And how it really scaled to $700m+ ARR selling in large part to tiny SMBs. David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Will a wave of IPOs in 2024 bail everyone out? Is it all about AI?

GTM 98

GTM Growth Go To Market Conversion 98

SaaStr

DECEMBER 14, 2023

They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud.

GTM 123

GTM Cross-sell Territory Retail 123

SaaStr

NOVEMBER 12, 2023

in 2024, to Over $1 Trillion For The First Time No, Most “Pretty Good” Sales Reps Can’t Just Sell Any SaaS Product Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe? SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024  4.

GTM 70

GTM Pitch Growth Strategize 70

Martech

JUNE 25, 2024

According to research from GTM Partners, 86% of B2B companies are using an outbound strategy, which it defines more broadly as a combination of account-based marketing (ABM) and selling, and the use of content hubs and SDRs. The aptly named Cold Email Infrastructure is also a player in this space.

GTM 106

GTM Contact B2B Technology 106

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Result: Low engagement with Salesforce’s GTM teams. So what should you look out for? Mistake #1: Not choosing the right team.

GTM 98

GTM Pipeline Strategize Represent 98

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. The focus of the GTM org was on generating more demand. The champagne email is exponentially higher than buying the product the company is selling.

E-commerce 73

E-commerce Networking A/B testing Closing 73

Sales Hacker

FEBRUARY 9, 2024

If it does, a little alarm bell should go off in your head because it means you may no longer be doing customer discovery – you’re actually selling. More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM.

GTM 75

GTM Real Estate Launch Contact 75

Highspot

SEPTEMBER 4, 2024

We were cited for our ability “to deliver a unified content management and learning and development platform with impressive results” and were named a Leader by Forrester Research in The Forrester Wave : Revenue Enablement Platforms, Q3 2024. A unified approach A winning GTM strategy stays ahead of the competition.

GTM 52

GTM Launch Sales Technology 52

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Hubspot

JULY 18, 2025

Whether it’s through our product tours, our AI-generated demos tailored to their team’s sales motion, or the insights we share in initial conversations, we’re not just selling — we’re already coaching.” That’s especially important when you consider that sales pros only spend two hours per day actually selling.

Referrals 62

Referrals GTM Objectives and Key Results Trust 62

Veloxy

FEBRUARY 15, 2024

Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff. Other notable mentions include Stay Paid and Sell or Die, which offer relevant advice to salespeople and marketers. Make it Happen Mondays, hosted by John Barrows, is another podcast worth noting.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

DECEMBER 5, 2023

You have to expand your focus on how you sell and make it strategic to the C-suite. When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs. Miro was trying to make the shift to more of a hybrid GTM. You need to segment the entire organization, not just GTM. The lesson learned?

GTM 106

GTM Cross-sell Legal Government 106

Sales Hacker

JANUARY 20, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The answer? Giving each day of the week a theme.

Growth 103

Growth GTM Drivers/motivators Pitch 103

Partners in Excellence

MARCH 16, 2025

Pardon me for making a slight digression in my posts on leadership, GTM, selling, AI, and other things. ” That was on March 11, 2024. One of the vets had studied under him, talked to him and he immediately scheduled surgery on March 13, 2024. On Friday, I lost Lita. Lita was about 11 years old, a rescue cat.

GTM 62

GTM Start-ups Up-sell Growth 62

Highspot

JANUARY 30, 2025

Only 22% of teams use analytics to measure training effectiveness Source: State of Sales Enablement 2024 Traditional training methods , often focused on broad knowledge acquisition, are being replaced with more targeted, competency-based models that directly align with real-world performance metrics. Did you know? Did you know?

Objectives and Key Results 52

Objectives and Key Results Negotiate Objection handling Quota 52

Sales Hacker

DECEMBER 10, 2024

Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Episode Transcript Scott Barker: [0:00] Welcome to the GTM Podcast. Feeling that AI FOMO?

GTM 113

GTM Construction Up-sell Cross-sell 113