Hubspot

SEPTEMBER 12, 2024

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated.

B2B 81

B2B B2C Tradeshows Contract 81

Martech

AUGUST 19, 2024

The cost-conscious decision-maker As with many other types of selling, some areas of tech appear to be a race to the bottom. There are always leaders who prioritize low prices over the value products provide. The churn for this persona is high because they are likely to switch to lower-priced providers.

B2B 120

B2B Contract Consult Price 120

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. While focusing on these two selling success factors, we need to also consider a broader and more all-encompassing topic – our markets. And how well can you sell and serve remotely?

Transportation 264

Transportation Real Estate Construction Government 264

Salesforce

OCTOBER 1, 2024

While shoppers have been price-conscious and deliberate in their spending so far in 2024, seasonal goods have been the one category where they’ve been willing to splurge. It can be difficult to predict which merchandise will sell well and which could flop. You can focus on inventory that will sell. billion on candy.

Retail 105

Retail Promote Sales Follow-up 105

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. The more in-depth and relevant the page (like pricing or case studies), the higher the score.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Hubspot

SEPTEMBER 4, 2024

You sell faster because your sales reps spend more time speaking to prospects and less on admin work. For example, a lead who frequently visits your pricing page and opens multiple emails gets a higher score than one who only visits your homepage. Pricing structure. For a detailed overview, please visit HubSpot pricing page.

CRM 73

CRM Price Contact Pipeline 73

SaaStr

JULY 4, 2025

The ones selling outside of tech? TL;DR: While most public SaaS companies are growing at 8-10%, the companies crushing it are those selling outside the tech bubble – restaurants, construction, logistics, and e-commerce. Toast can charge restaurant-specific pricing. But that’s overall. Look at Monday.com vs Asana.

E-commerce 129

E-commerce Non-Profits Construction Real Estate 129

Search Engine Land

OCTOBER 3, 2024

Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. This presents a new opportunity for you to reach people who are looking to buy the products you sell. Price comparisons across retailers. What it looks like. New Lens Search results. Where to buy.

Retail 80

Retail Launch Price Presentation 80

Martech

OCTOBER 29, 2024

Brands that only have a presence in swing states or focus on growing in those states will feel limited volumes and price increases,” said Dan Larkman, CEO and founder of Keynes Digital. Linear TV networks are selling out and pushing these budgets to digital channels. That said, the 10.5% Processing.

Territory 119

Territory Networking Price Up-sell 119

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. In 2024, it is estimated that overall advertising spending growth in the U.S. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Hubspot

AUGUST 7, 2024

increase from 2024. Use the HubSpot Google Chrome extension directly in your inbox to save time, and get a step-by-step orientation so you can integrate this into your sales process immediately Image Source Pricing : Free. The pricing will also make this inaccessible for some companies. User Experience. Long-Term Investment.

CRM 81

CRM Price User Experience Customer Relationship Management 81

Search Engine Land

SEPTEMBER 30, 2024

I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire. It shows a similar rebounding in ad prices, indicating marketers are pushing more money into both platforms as they chase growing consumer demand.

Retail 77

Retail Finance Price Follow-up 77

SaaStr

JUNE 26, 2025

The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.

Territory 107

Territory Sales Negotiate Price 107

SaaStr

MAY 1, 2025

They have to be product experts" @lennysan + @jasonlk pic.twitter.com/kWdOBxtnjz — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 23, 2024 Here’s a checklist to get it right: 1. Have They Sold at Your Price Point? Selling a $100/month product is very different from selling a $100,000/year solution.

Trust 104

Trust Sales Up-sell Price 104

Hubspot

JULY 10, 2024

These processors make it easy for businesses of all sizes to accept payments from customers globally and in person, making them a critical component for anyone who sells goods or services. Sam’s Book Shop is a local brick-and-mortar store based in Austin that also sells goods online. Table of Contents: What is Payment Processing?

Process 74

Process Retail Appointment Price 74

SaaStr

JULY 12, 2025

API-First Revenue Model Unlike the subscription-heavy models of traditional SaaS, 70-75% of Anthropic’s revenue comes from API calls through pay-per-token pricing. This requires rethinking pricing, packaging, and revenue recognition. One customer’s successful product launch can 10x their token usage overnight.

B2B 99

B2B Healthcare Price Drivers/motivators 99

Hubspot

NOVEMBER 22, 2024

According to HubSpot’s 2024 State of Sales Report , 23% of sales pros find cold emailing the best way to reach prospects. The fact that the tool made me think about my offer's key selling points when I tested it was a big win. To achieve this, they could look at updating their product offering, pricing, etc. But don’t be fooled!

Lead generation 50

Lead generation B2B Sales Campaign 50

Martech

OCTOBER 7, 2024

As for trends in out-of-the-box and homegrown martech solutions, the 2024 MarTech Replacement Survey (no registration required) asked respondents about the role of homegrown and commercial applications when they replaced a martech solution in the past year. Suppose a company sells widgets as its core competency.

Sports 73

Sports Technology Technology Clients 73

SaaStr

MAY 27, 2025

Classic buy-fix-sell. The Strategic Acquirer Playbook Why did Salesforce pay $8B when they walked away in 2024? private equity buyout (Permira + CPPIB) Company needed to transform for the cloud era Classic “take private to modernize” playbook 2021: Second IPO on NYSE at $27.55/share

Government 57

Government Strategize Price Growth 57

Understanding the Sales Force

JUNE 8, 2025

Everyone who uses Baseline Selling or another sales process believes in sales processes. In 2024, after reading a book called, Cold-Case Christianity, I wrote one of my all-time favorite articles called, Homicide Detective Makes Best Case for Sales Process. Some believe in sales process but do not have one that they follow.

Sell 93

Sell Territory Gaming Follow-up 93

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.

GTM 109

GTM Cold Call Follow-up Technology 109

SaaStr

DECEMBER 8, 2024

Carta: Pre-Seed to Series A Funding is Down -9% in 2024 #5. How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk #4. How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk #4. What It Really Takes to Sell To Developers and Engineers with CRO @ Komodor #5.

Cross-sell 113

Cross-sell Price Engineering Sell 113

SaaStr

OCTOBER 30, 2024

So we’ve covered HubSpot more than any other SaaS leader on this 5 Interesting Learnings series, in part because so many of us use HubSpot ourselves, and in part because its metrics and use cases are so like many of the apps we build and sell ourselves. A Per Seat Model is Key to Expansion at HubSpot Long live per-seat pricing!

CRM 125

CRM Launch Price Up-sell 125

Hubspot

JULY 22, 2024

According to HubSpot's 2024 State of Sales Report , 33% of sales professionals say that customer referrals are the best source for hig- quality leads — the highest percentage of any source. There‘s no point in selling yourself as a provider if your prospect hasn’t decided on a type of solution yet.

Clients 78

Clients Referrals Prospecting Sales 78

Search Engine Land

AUGUST 7, 2024

Let’s dive into this topic and see if buying backlinks is a viable strategy in 2024. of the sites they reached out to were open to selling a link, Ahrefs discovered. Websites often sell links in competitive niches like finance, insurance and gambling. Are bought backlinks a shortcut to SEO success? Or are they a huge risk?

Gambling 93

Gambling Niche Finance Sell 93

Sales Hacker

JULY 1, 2025

we announced our seed fundraise in, early 2024 on LinkedIn, and immediately had, I think 420 demo requests come in over the course of the next 48 hours. And, for context, we announced our seed fundraise in, early 2024 on LinkedIn, and immediately had, I think 420 demo requests come in over the course of the next 48 hours.

GTM 78

GTM Growth Sell X-functional 78

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Drivers/motivators 79

Drivers/motivators Legal Government Price 79

Sales Hacker

MAY 7, 2025

Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. And so I started to call up their closed lost customers and I said, look, I’m not gonna sell you anything.

GTM 83

GTM Engineering Customers Cross-sell 83

Sales Hacker

MAY 7, 2025

Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. And so I started to call up their closed lost customers and I said, look, I’m not gonna sell you anything.

GTM 70

GTM Engineering Customers Cross-sell 70

Martech

MAY 2, 2025

You can try to raise prices, which is tough in a crowded market and you can get more of your customers money through add-ons, upsells and renewals. And new competitors, poor product fit and pricing pressures only expose the broken story more. Look at it this way: we obsessively track ROI to measure our effectiveness.

Contract 109

Contract Trust B2B Price 109

SaaStr

NOVEMBER 19, 2024

Walker Research found in 2024 that the customer experience is now equal to price and product regarding key brand differentiators. ” Selling Into Your Ideal Customer Profile Selling into your ICP is important and maximizes your team’s time and effort.

Customers 113

Customers Gaming Up-sell Service 113

SaaStr

JULY 12, 2025

Simplified Pricing to Annual-Only Early Vanta initially offered both monthly and annual pricing options, following the standard SaaS playbook. Removing pricing complexity actually helped customers make decisions faster. Fast forward to 2025, and Vanta is valued at $2.45

Price 73

Price Pitch Trust Engineering 73

SaaStr

OCTOBER 16, 2024

And non-tech platforms selling to SMBs or consumers, like Toast or Monday remain very strong: Over 70% of Monday.com ‘s customers are non-tech and they’re growing over 34% at a billion in ARR Shopify has re-accelerated and at ~$10B is growing 21%. Sell outside of tech. But you have to be hyper-functional.

B2B 127

B2B Legal Cross-sell Growth 127

Hubspot

APRIL 23, 2025

Youve done it: You took an idea, built it into a thriving business, and now youre ready to sell. Youre in the right place if you find yourself asking, How do I sell my business? Entrepreneurs choose to sell their businesses for many reasons, ranging from retirement and health problems to co-founder conflict and just plain boredom.

Sell 48

Sell Legal Negotiate Non-Profits 48

SaaStr

JUNE 9, 2025

The Blurring Lines: From Specialists to Generalists HubSpot’s customer agent, originally built for support, is being used for pricing questions, event information, and sales inquiries. “How many of them sell 11 other competitors? You want to compete with Wiz and you want to sell direct, you’re just gonna lose.”

B2B 73

B2B Up-sell Conversion Engineering 73

SaaStr

DECEMBER 27, 2024

Reflecting on Company Outcomes as a Founding CEO We started with Brian flipping the tables a bit and asking Jason a question to kick off the interview: “I know this is a podcast supposed to be interviewing me, but do you regret selling your company?” Now it’s flashing back up.”

Meeting 113

Meeting B2B Growth Engineering 113

SaaStr

JULY 1, 2025

Toast and Robinhood still traded flat or down from their IPO prices despite being “iconic properties.” By early 2024, every serious B2B company had access to the same AI capabilities for pennies on the dollar. Salesforce isn’t hiring engineers but is hiring 1,000-2,000 more salespeople to sell AI products.

Non-Profits 73

Non-Profits E-commerce Growth B2B 73