Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. While shoppers have been price-conscious and deliberate in their spending so far in 2024, seasonal goods have been the one category where they’ve been willing to splurge. You can focus on inventory that will sell. Back to top.

Retail 105

Retail Promote Sales Follow-up 105

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. While focusing on these two selling success factors, we need to also consider a broader and more all-encompassing topic – our markets. And how well can you sell and serve remotely?

Transportation 264

Transportation Real Estate Construction Government 264

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. The more in-depth and relevant the page (like pricing or case studies), the higher the score. Negative scoring can help with that.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Hubspot

SEPTEMBER 4, 2024

To ensure data integrity, some teams waste up to half their workday updating and maintaining spreadsheets. If a sales rep calls in sick, their replacement can quickly catch up on an opportunity and continue the sales process seamlessly. It’s almost impossible to achieve this level of detail using spreadsheet CRMs. The result?

CRM 73

CRM Price Contact Pipeline 73

Martech

OCTOBER 29, 2024

Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Brands that only have a presence in swing states or focus on growing in those states will feel limited volumes and price increases,” said Dan Larkman, CEO and founder of Keynes Digital. Processing.

Territory 119

Territory Networking Price Up-sell 119

Hubspot

AUGUST 7, 2024

increase from 2024. SaaS startups need to choose a CRM that meets them where they're at now and can keep up with projected growth over the next five and 10 years. This can be big-picture, like revenue planning, or in the minutia of your day-to-day, like letting you know that a lead opened your email and telling you when to follow up.

CRM 81

CRM Price User Experience Customer Relationship Management 81

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. In 2024, it is estimated that overall advertising spending growth in the U.S. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Search Engine Land

SEPTEMBER 30, 2024

I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire. Business email address Sign me up! Everyone gave me a warm welcome, told me they were busy and let me watch. Processing. Now, let’s look at some Google data.

Retail 77

Retail Finance Price Follow-up 77

SaaStr

JUNE 26, 2025

The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.

Territory 107

Territory Sales Negotiate Price 107

SaaStr

MAY 1, 2025

They have to be product experts" @lennysan + @jasonlk pic.twitter.com/kWdOBxtnjz — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 23, 2024 Here’s a checklist to get it right: 1. Have They Sold at Your Price Point? Selling a $100/month product is very different from selling a $100,000/year solution.

Trust 104

Trust Sales Up-sell Price 104

Hubspot

JULY 10, 2024

Not to mention how much tap-to-pay transactions have sped up my coffee runs. These processors make it easy for businesses of all sizes to accept payments from customers globally and in person, making them a critical component for anyone who sells goods or services. PayPal is easy to set up, but a potential downside is its fees.

Process 74

Process Retail Appointment Price 74

SaaStr

JULY 12, 2025

API-First Revenue Model Unlike the subscription-heavy models of traditional SaaS, 70-75% of Anthropic’s revenue comes from API calls through pay-per-token pricing. Developer-Led Growth at Enterprise Scale The company shows how bottom-up adoption through APIs can scale to enterprise contracts without traditional enterprise sales motions.

B2B 99

B2B Healthcare Price Drivers/motivators 99

Hubspot

NOVEMBER 22, 2024

According to HubSpot’s 2024 State of Sales Report , 23% of sales pros find cold emailing the best way to reach prospects. The fact that the tool made me think about my offer's key selling points when I tested it was a big win. To achieve this, they could look at updating their product offering, pricing, etc. But don’t be fooled!

Lead generation 50

Lead generation B2B Sales Campaign 50

Martech

OCTOBER 7, 2024

As for trends in out-of-the-box and homegrown martech solutions, the 2024 MarTech Replacement Survey (no registration required) asked respondents about the role of homegrown and commercial applications when they replaced a martech solution in the past year. Suppose a company sells widgets as its core competency. Processing.

Sports 73

Sports Technology Technology Clients 73

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.

GTM 109

GTM Cold Call Follow-up Technology 109

SaaStr

MAY 27, 2025

Classic buy-fix-sell. The Strategic Acquirer Playbook Why did Salesforce pay $8B when they walked away in 2024? Sometimes the boring businesses building essential infrastructure end up with the most interesting exits. Five Lessons for Today’s B2B Founders 1.

Government 57

Government Strategize Price Growth 57

SaaStr

OCTOBER 30, 2024

So we’ve covered HubSpot more than any other SaaS leader on this 5 Interesting Learnings series, in part because so many of us use HubSpot ourselves, and in part because its metrics and use cases are so like many of the apps we build and sell ourselves. Yet, its $36k+ ARR customers are now 28% of its base, up from 15% in 2019.

CRM 125

CRM Launch Price Up-sell 125

Hubspot

JULY 22, 2024

Follow-up Emails Follow-up emails are central to keeping prospects engaged, ensuring deals stay in motion, and in some cases, disqualifying uninterested prospects before you sink too much time and effort into your engagements with them. Would you be open to setting up a call to discuss this further?

Clients 78

Clients Referrals Prospecting Sales 78

Understanding the Sales Force

JUNE 8, 2025

Some show up only for Christmas and Easter. Everyone who uses Baseline Selling or another sales process believes in sales processes. In 2024, after reading a book called, Cold-Case Christianity, I wrote one of my all-time favorite articles called, Homicide Detective Makes Best Case for Sales Process. Some are there every week.

Sell 93

Sell Territory Gaming Follow-up 93

Sales Hacker

MAY 7, 2025

Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. We actually opened up our commercial sales offices there and our BDR offices there. It’s great.

GTM 86

GTM Engineering Customers Cross-sell 86

Sales Hacker

MAY 7, 2025

Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. We actually opened up our commercial sales offices there and our BDR offices there. It’s great.

GTM 74

GTM Engineering Customers Cross-sell 74

SaaStr

NOVEMBER 19, 2024

Walker Research found in 2024 that the customer experience is now equal to price and product regarding key brand differentiators. Conversely, it takes up to 12 positive reviews to make up for one very bad one. You’re going up against products that are probably a lot more mature than your own.

Customers 113

Customers Gaming Up-sell Service 113

Martech

MAY 2, 2025

Email: Business email address Sign me up! If it doesnt hold up, no shiny features, discounts and AI-driven acquisition tools can save you. You can try to raise prices, which is tough in a crowded market and you can get more of your customers money through add-ons, upsells and renewals. Its contract renewals. Processing.

Contract 109

Contract Trust B2B Price 109

Sales Hacker

JULY 1, 2025

we announced our seed fundraise in, early 2024 on LinkedIn, and immediately had, I think 420 demo requests come in over the course of the next 48 hours. Buyers just wanna solve problems, and if you can prove that you’re the best person to solve that problem for them like they’ll take you up on that. That whole loop.

GTM 80

GTM Growth Sell X-functional 80

SaaStr

JULY 12, 2025

She and her co-founder literally set up desks at Segment’s office for weeks, eating chocolate-covered pretzels while reading dozens of SOC 2 reports. Simplified Pricing to Annual-Only Early Vanta initially offered both monthly and annual pricing options, following the standard SaaS playbook. A color-coded spreadsheet.

Price 73

Price Pitch Trust Engineering 73

SaaStr

OCTOBER 16, 2024

The bar has gone up, and it’s not just in AI. So yes, while it’s true that challenges are real for those in the right-hand column above – overall cloud spend is still up 20%. Crowdstrike is up and still grew 35%. You have to maybe either sell to different customers, or have to build more software or be more AI.

B2B 127

B2B Legal Cross-sell Growth 127

Hubspot

APRIL 23, 2025

Youve done it: You took an idea, built it into a thriving business, and now youre ready to sell. Youre in the right place if you find yourself asking, How do I sell my business? Entrepreneurs choose to sell their businesses for many reasons, ranging from retirement and health problems to co-founder conflict and just plain boredom.

Sell 48

Sell Legal Negotiate Non-Profits 48

SaaStr

JUNE 9, 2025

They should be going home at night and screwing around and coming up. She shared Jason’s story of a perfect AI-generated first email that won a deal immediately, followed by a terrible human follow-up asking basic questions already answered in the prospect’s public information. They should be excited. Wiz is all partners.

B2B 73

B2B Up-sell Conversion Engineering 73

SaaStr

DECEMBER 27, 2024

Reflecting on Company Outcomes as a Founding CEO We started with Brian flipping the tables a bit and asking Jason a question to kick off the interview: “I know this is a podcast supposed to be interviewing me, but do you regret selling your company?” Now it’s flashing back up.”

Meeting 113

Meeting B2B Growth Engineering 113

SaaStr

DECEMBER 9, 2024

It’s not 2021 again, but so much has changed as the year ends: Many top SaaS and Cloud stocks are up +40%-60% or more in the back half of the yea r. Many SaaS leaders are now benefitting from selling AI. Not everyone has benefitted from selling AI to their base. Now not everyone is up. That SaaS was Dead.

Growth 120

Growth Up-sell Pipeline Start-ups 120

SaaStr

JULY 1, 2025

Toast and Robinhood still traded flat or down from their IPO prices despite being “iconic properties.” By early 2024, every serious B2B company had access to the same AI capabilities for pennies on the dollar. Top 10 companies now get 52% of all venture funding (up from 16% in 2015). It’s Time to Level Up.

Non-Profits 73

Non-Profits E-commerce Growth B2B 73

Martech

JULY 18, 2025

For example, in the initial month of Musk’s ownership, a fraudulent Eli Lilly account’s post claimed the company would distribute insulin to customers for free, resulting in a 4.37% drop in Eli Lilly’s stock price. As of early 2024, X had more than 250 million daily and 550 million monthly users.

B2B 62

B2B Sports Entertainment Niche 62

Martech

MAY 2, 2025

Failing to have any of that in synch with brand values can blow up in your face. Email: Business email address Sign me up! Also falling off a cliff: The retailer’s sales, foot traffic and stock price. The retailer appeals to people who dislike Walmart’s generic feel but still want lower prices. Processing.

Retail 105

Retail Price Up-sell Trust 105

Martech

MAY 29, 2025

According to a 2024 Gainsight report , 73% of churned customers said they never saw value early enough to justify their investment. Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up. The metric? Time to First Value (TTFV). If not, they leave. Use journey maps.

Price 81

Price B2C Manufacturing Negotiate 81

Martech

DECEMBER 26, 2024

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. This is especially true where competitors are selling similar offerings with low differentiation. Processing.

Customers 124

Customers Government Healthcare Hospitality 124

SaaStr

JUNE 8, 2025

One game is actually making people money—finding companies early, making the right bets, paying the right prices, and selling. The disconnect is real : While infrastructure spending has exploded, application-level revenue is still catching up. That’s a DPI game. That’s unprecedented in internet history.

B2B 97

B2B Strategize Cross-sell Gaming 97

SaaStr

MARCH 18, 2025

What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. If 2023 was the “year of the demo,” 2024 should be the “year of production” – but most companies are still struggling to deploy AI successfully. This creates both challenges and opportunities for founders.

Growth 73

Growth Government Customers Healthcare 73