Martech

NOVEMBER 27, 2024

increase expected for the entire 2024 holiday shopping season. retail site visits across 18 product categories. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S.

Sports 125

Sports Retail Start-ups Up-sell 125

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense.

B2B 135

B2B X-functional Cross-sell B2C 135

Hubspot

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. The profile of your buyers will vary depending on your industry, but the 2024 B2B Buyer survey identifies a few key points.

B2B 81

B2B B2C Tradeshows Contract 81

Martech

AUGUST 6, 2024

One possible solution for that would be to have the company sell off Chrome and perhaps prevent Google from being a default search choice for some time. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Google’s own efforts with generative search have shown it isn’t yet ready for prime time.

Non-Profits 134

Non-Profits Engineering Price Market share 134

Salesforce

OCTOBER 1, 2024

While shoppers have been price-conscious and deliberate in their spending so far in 2024, seasonal goods have been the one category where they’ve been willing to splurge. There’s a vast range of products to juggle, and sales can be unexpectedly impacted by quick-changing external forces like cultural phenomena and weather. Back to top.

Retail 105

Retail Promote Sales Follow-up 105

Salesforce

AUGUST 6, 2024

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. A marketing platform with built-in AI capabilities is what Sandstone needs to spread the word, quickly and effectively, about its new products. But Sandstone needs to act fast.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation. Apparel was down nearly 8% YoY in November 2024, according to the Index. The 2024 holidays were the most mobile ever, according to Adobe.

Retail 112

Retail Price Up-sell Sell 112

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. In the same way, those with job titles that are relevant to your product offering should be prioritized.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Search Engine Land

AUGUST 20, 2024

The first half of 2024 in SEO land was never boring. Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Highlighting audience testimonials of the product in use in different settings and scenarios. Forget the noise, though.

CTR 100

CTR Cross-sell Promote Presentation 100

Search Engine Land

AUGUST 14, 2024

Among the advantages of a well-oiled AI setup are: Improved productivity. In other words, you’ll be spending money for the opportunity to sell to people. Campaign management: What AI and automation look like in 2024 You’ve built a plan, set your goals and found someone with the expertise to get it all done. Lower risk of error.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

B2B 120

B2B Contract Consult Price 120

Highspot

JULY 13, 2025

Pipeline marketing , industry events, and cold calling remain vital for generating leads, but social selling offers another viable lead-gen and -nurturing approach. What is social selling? Nearly three-quarters (73%) of sales reps now feature social selling in their daily or weekly workload. Did you know?

B2B 52

B2B Sell GTM Cold Call 52

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. While focusing on these two selling success factors, we need to also consider a broader and more all-encompassing topic – our markets. And how well can you sell and serve remotely?

Transportation 264

Transportation Real Estate Construction Government 264

SaaStr

JUNE 15, 2025

It’s not just about finding someone who can sell—it’s about finding someone who can sell your product in the messy, unstructured environment of an early-stage company. "Never, They all have to be product gurus." Selling a product without a big brand or established credibility is tough.

Quota 94

Quota Up-sell Sales Closing 94

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. This allows us to understand our customers better and tailor their experiences.

Customers 115

Customers A/B testing B2C Cross-sell 115

Search Engine Land

JULY 16, 2024

SparkToro’s 2024 Zero-Click Search Study found that: In the EU, out of every 1,000 Google searches, only 374 lead to clicks on websites outside of Google’s platforms. They still make money by selling courses and books to the naïve public on “how to make easy money by mass-producing content with AI.” In the U.S.,

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

SEPTEMBER 20, 2024

million, the highest average on record, according to the 2024 IBM/Ponemon Cost of a Data Breach Report. In the end, all companies sell the same product: trust. Furthermore, these breaches are expensive and slow to be discovered. The average cost of a data breach this year is $4.88 Dig deeper: U.S.

Legal 122

Legal Government Contract Commission 122

Search Engine Land

OCTOBER 3, 2024

Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. A searcher can tap the Lens icon in the search bar and then take or upload a photo to find out more about any product. Google’s Shopping Graph has information about more than 45 billion products.

Retail 80

Retail Launch Price Presentation 80

SaaStr

NOVEMBER 14, 2024

So Salesforce is hiring 1,000 more salespeople to sell AI software … that is supposed to reduce the need for humans and replace them with agents pic.twitter.com/hsjlrz3mqS — Jason ✨????SaaStr Right now, it seems like many AI companies and Salesforce itself need … more humans to sell their products.

Up-sell 113

Up-sell Sales Sell Product 113

Martech

JULY 23, 2024

He obtains their permission for lifetime use and sells rights to one or more stock companies, who license the photo for single-use, limited-use or unlimited-use downloads to individuals and organizations, depending upon their licensing package. For products that are used on a schedule(e.g., (Hey, that rhymes!)

Legal 115

Legal Government Promote Campaign 115

Search Engine Land

OCTOBER 7, 2024

Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. Businesses can list local products on one of the world’s largest marketplaces while fulfilling orders within hours.

Retail 73

Retail Cross-sell Gaming Networking 73

Hubspot

SEPTEMBER 4, 2024

Dedicated CRMs Drive Higher Productivity Gains A CRM lets you automate repetitive day-to-day tasks, such as lead assignment, task reminders, data enrichment, and reporting. You sell faster because your sales reps spend more time speaking to prospects and less on admin work. Lead assignment. The result? Vibrant community.

CRM 73

CRM Price Contact Pipeline 73

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. The most common definition is the total number of people who could possibly use a product or service. Align activities to these messaging goals, depending on whether your product is deemed essential, luxury, postponable or expendable. prior to 2020.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 108

GTM Drivers/motivators Legal Finance 108

Search Engine Land

SEPTEMBER 30, 2024

I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire. This rate cut is expected to lower interest rates for consumer loans and other financial products and help keep the job market strong. The little Batman?

Retail 77

Retail Finance Price Follow-up 77

SaaStr

JULY 4, 2025

The ones selling outside of tech? TL;DR: While most public SaaS companies are growing at 8-10%, the companies crushing it are those selling outside the tech bubble – restaurants, construction, logistics, and e-commerce. ” The Lesson : In 2025, customer composition matters more than product features.

E-commerce 129

E-commerce Non-Profits Construction Real Estate 129

Search Engine Land

AUGUST 9, 2024

I presented on this topic at SMX Advanced 2024. Product line While these are usually smaller segments, I like to monitor large, top-priority product lines to ensure that drops do not impact their traffic. Setting up this segment helps to rule out issues for key product lines quickly. Screaming Frog, Lumar, OnCrawl).

Original Equipment Manufacturer 84

Original Equipment Manufacturer Manufacturing B2B Presentation 84

Hubspot

AUGUST 7, 2024

Delivering a product to a global audience in highly competitive fields requires impeccable organization, constantly improving customer retention, and top-tier relationship management — and some assistance from AI and automation can only help. increase from 2024. Everyone needs a CRM, but SaaS teams have an above-average need.

CRM 81

CRM Price User Experience Customer Relationship Management 81

Hubspot

NOVEMBER 22, 2024

According to HubSpot’s 2024 State of Sales Report , 23% of sales pros find cold emailing the best way to reach prospects. The fact that the tool made me think about my offer's key selling points when I tested it was a big win. To achieve this, they could look at updating their product offering, pricing, etc. But don’t be fooled!

Lead generation 50

Lead generation B2B Sales Campaign 50

SaaStr

JULY 17, 2025

The Market Maturation Curve Is Real Every category goes through this: Land Grab Phase (2018-2021): Winner-take-most dynamics, explosive growth Penetration Phase (2022-2024): Market saturation begins, competition intensifies Optimization Phase (2025+): Efficiency over growth, profitability matters We’re now firmly in Phase 3.

Growth 68

Growth B2B E-commerce Profit margin 68

SaaStr

DECEMBER 31, 2024

But it mostly is enhancing the classic product, near as I can tell. Agentforce at Salesforce is Benioffs #1 push but its literally just getting started: Salesforce: Actually We’re Going to Hire 2,000 Sales Execs Now To … Sell AI Lets be clear: a lot of SaaS and B2B apps are still experimenting with AI.

B2B 131

B2B Start-ups Up-sell Sell 131

SaaStr

MAY 1, 2025

A bit of a product savant. A passion for the product and space that almost doesn’t make sense. "That early sales team … they have to be product gurus. If you wouldnt buy your own product from them, dont hire them. Selling a $100/month product is very different from selling a $100,000/year solution.

Trust 104

Trust Sales Up-sell Price 104

Martech

OCTOBER 7, 2024

As for trends in out-of-the-box and homegrown martech solutions, the 2024 MarTech Replacement Survey (no registration required) asked respondents about the role of homegrown and commercial applications when they replaced a martech solution in the past year. Maintenance OOTB platforms and products are also easier to maintain.

Sports 73

Sports Technology Technology Clients 73

SaaStr

JUNE 26, 2025

” Applied to simple sales scenarios, this suggests significant deflection potential. But we’re still in the early adoption phase compared to support’s mature implementation.

Territory 107

Territory Sales Negotiate Price 107

Hubspot

MARCH 13, 2025

And even with revenue up in 2024 , reps are still struggling to meet their sales goals. Companies spend inordinate amounts of time and money on training sellers on products. Few executives have the time or desire to go into details about products. Why are revenue targets so hard to hit? Confusing activity with progress.

Meeting 66

Meeting Pipeline Quota Sales 66

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.

GTM 109

GTM Cold Call Follow-up Technology 109

Sales Pop!

JANUARY 15, 2025

Its closely connected to what I often refer to as the four most important words in selling Its not about you. Understanding and internalizing these two maxims will go a long way in determining your success in selling and, truthfully, in life in general. Of course, one selling organizations KARE accounts are different from anothers.

Clients 264

Clients Manufacturing Represent Strategize 264