Search Engine Land

JULY 15, 2024

.’ In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. In 2024, SEO is quite an umbrella term and there are different tactics within SEO. Create great content: Think strategically.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. This is both an opportunity and a threat to sell to consumers by enabling them or working to remain visible as a company and build trust. Optimizing your budget and being strategic about your priorities is essential. will increase by approximately 10%.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Sales Pop!

JANUARY 15, 2025

Its closely connected to what I often refer to as the four most important words in selling Its not about you. Understanding and internalizing these two maxims will go a long way in determining your success in selling and, truthfully, in life in general. Of course, one selling organizations KARE accounts are different from anothers.

Clients 264

Clients Manufacturing Represent Strategize 264

SaaStr

JUNE 26, 2025

The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment? But we’re still in the early adoption phase compared to support’s mature implementation.

Territory 107

Territory Sales Negotiate Price 107

SaaStr

MAY 27, 2025

Classic buy-fix-sell. AI Creates New Strategic Value Informatica wasn’t just acquired for their current business – they were acquired for their role in making AI workable at enterprise scale. The Strategic Acquirer Playbook Why did Salesforce pay $8B when they walked away in 2024?

Government 57

Government Strategize Price Growth 57

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.

GTM 109

GTM Cold Call Follow-up Technology 109

Hubspot

MARCH 13, 2025

And even with revenue up in 2024 , reps are still struggling to meet their sales goals. Heres an example I like: Within the CustomerCentric Selling sales methodology, the first significant milestone is qualifying a champion (someone who can provide the seller access to other key players). Why are revenue targets so hard to hit?

Meeting 66

Meeting Pipeline Quota Sales 66

SaaStr

JUNE 22, 2025

Learning #1: The Growth Reality Check – We’re Back to Pre-March 2020 Levels of Growth For Most (And That’s Actually OK) The brutal truth : Overall median growth dropped from 30% in 2023 to 25% in 2024. Yes, you read that right – a 5 percentage point decline year-over-year.

B2B 85

B2B Cross-sell Growth Up-sell 85

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 98

GTM Drivers/motivators Legal Finance 98

Hubspot

DECEMBER 4, 2024

Table of Contents: Benefits of AI in Business Why Use AI in Business in 2024? With AI available, you and your employees can concentrate on producing more strategic and goal-driven work, leading to increased efficiency, problem-solving, and, hopefully, developing more groundbreaking ideas. Why Use AI in Business in 2024?

Service 64

Service Manufacturing Prospecting Campaign 64

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

SaaStr

JULY 9, 2025

The data, compiled by Stanford’s Venture Capital Initiative, shows IPO share of unicorn exits dropped from 83% in 2010 to just 11% in 2024—a fundamental restructuring of the exit landscape that has permanent implications for SaaS founders. The data is stark: IPO share of unicorn exits dropped from 83% to 11% between 2010 and 2024.

B2B 108

B2B Strategize Contract Growth 108

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer? Joint ventures.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Sales Hacker

JANUARY 14, 2025

So we are actually going to look back at 2024 and just pick out some themes. And myself and Sophie decided to look back at every single answer to that question from 2024, uh, to try and provide some inspiration as we kick off 2025. And again, thank you all for rocking with us in 2024. Thank you for rocking with me. That is wild.

GTM 107

GTM Growth B2B Pipeline 107

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. 29 to March 15, 2024. Several brands have encountered reputation problems due to their products. Legal battles.

Drivers/motivators 79

Drivers/motivators Legal Government Price 79

Sales Hacker

MAY 7, 2025

Prior to joining AppFolio in 2024, she was the Chief Revenue Officer of Boomi, where she was responsible for all revenue and revenue operations for the company worldwide. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry. The integration of that. Wrong shape.

GTM 83

GTM Engineering Customers Cross-sell 83

Sales Hacker

MAY 7, 2025

Prior to joining AppFolio in 2024, she was the Chief Revenue Officer of Boomi, where she was responsible for all revenue and revenue operations for the company worldwide. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry. The integration of that. Wrong shape.

GTM 70

GTM Engineering Customers Cross-sell 70

Hubspot

APRIL 23, 2025

Youve done it: You took an idea, built it into a thriving business, and now youre ready to sell. Youre in the right place if you find yourself asking, How do I sell my business? Entrepreneurs choose to sell their businesses for many reasons, ranging from retirement and health problems to co-founder conflict and just plain boredom.

Sell 48

Sell Legal Negotiate Non-Profits 48

Understanding the Sales Force

JUNE 20, 2025

Demand Generation and Forecasting ( “improve demand forecasting 2025,” “pipeline management” ): Leaders want better pipelines and analytics to tackle demand volatility, which swung from 52% in Q1 to 29% in Q2 2024. A rep trained in a proven sales process and methodology, like Baseline Selling, can start winning more deals now.

Objectives and Key Results 62

Objectives and Key Results Strategic partnership Pipeline Growth 62

SaaStr

DECEMBER 27, 2024

Reflecting on Company Outcomes as a Founding CEO We started with Brian flipping the tables a bit and asking Jason a question to kick off the interview: “I know this is a podcast supposed to be interviewing me, but do you regret selling your company?” Now it’s flashing back up.”

Meeting 113

Meeting B2B Growth Engineering 113

SaaStr

JULY 1, 2025

Final Thoughts: Would Selling to Adobe Have Been “Better”? Data-Driven Learning #4: The $1B Adobe Breakup Fee = 122% Revenue Growth Accelerant The Financial Impact: Adobe breakup fee: $1 billion (2023) R&D increase: 4.5x

Non-Profits 68

Non-Profits B2B Growth Price 68

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. This is a logical strategic extension for RMNs. Brands are increasingly embracing these opportunities to: Sell products. Think shoppable videos on Walmart.com or product-focused reels inside Target’s app.

Retail 72

Retail Campaign Strategize Cross-sell 72

Martech

MAY 29, 2025

According to a 2024 Gainsight report , 73% of churned customers said they never saw value early enough to justify their investment. Strategic : It moves the needle/makes a difference. Companies that deliver fast value build trust (this was worth it; they didn’t just sell me to sell me) and shorten sales-to-renewal cycles.

Price 81

Price B2C Manufacturing Negotiate 81

SaaStr

JUNE 8, 2025

One game is actually making people money—finding companies early, making the right bets, paying the right prices, and selling. Smart founders are already having conversations about secondary sales and thinking strategically about when to take money off the table. That’s a DPI game. Data moats are becoming AI moats.

B2B 97

B2B Strategize Cross-sell Gaming 97

Martech

MAY 12, 2025

Additionally, over 40% of consumers in 2024 leaned on third-party review sites such as Yelp to help them make purchasing decisions. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? Up to 36.8% Email: Business email address Sign me up! Processing.

Retail 104

Retail Strategic partnership Networking Commission 104

Hubspot

APRIL 28, 2025

With multiple selling reps under its belt, an AI agent learns, refining their lead qualification and engagement strategies. Human reps can spend more time on strategic tasks. The sales professionals we surveyed for our 2024 State of AI in Business and Sales agree. Benefits of AI Sales Agents 1. AI never sleeps.

Appointment 45

Appointment Follow-up Negotiate CRM 45

Sales Hacker

OCTOBER 18, 2024

Your network and how you use it is hands down your most valuable asset and strategy” – Peter Turim (GM; Strategic Partnerships at Hunt Club). However, despite widespread recognition of their strategic importance, many teams still struggle with unlocking the operational side of networks and partnerships.

GTM 104

GTM E-commerce Real Estate Networking 104

SaaStr

JULY 6, 2025

This strategic focus proved prescient as the fund launched just as the generative AI boom was beginning to reshape entire industries. The fund’s success validates the importance of domain expertise, operational involvement, and strategic timing in venture investing.

Represent 125

Represent Launch Technology Technology 125

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. The AI Breakthrough (September 2024): Everything Changed Then came Replit Agent in September 2024.

X-functional 85

X-functional Growth Price B2B 85

SaaStr

JULY 14, 2025

Grew from $10M to $100M ARR in less than 6 months 10x revenue growth since launching Replit Agent in September 2024 Windsurf : $82 million ARR, enterprise revenue doubling quarterly Team acquired for $2.5 The Strategic Context Market Dynamics The AI coding space has become a strategic necessity for tech giants.

Sell 100

Sell Negotiate Price Represent 100

SaaStr

MAY 20, 2025

Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub. Let’s look at where both companies stand today: HubSpot ARR : $2.7B

Customers 109

Customers Non-Profits Education Cross-sell 109

Sales Hacker

DECEMBER 6, 2024

By late 2023 and into 2024, the earlier volatility stabilizes more than previous years. Unlike the rapid expansion in Sales or Product, Customer Success hiring is stable and strategic, rooted in the need to drive retention and expansion revenue. Customer success roles are rising in volume. Its a balanced, selective growth trajectory.

GTM 107

GTM Customers Non-Profits Growth 107

Openview

SEPTEMBER 12, 2023

We remain opportunistic, as we always have, about all of our strategic options as we continue to grow.” The company is not saying much about any IPO plans yet. “At At ezCater, we’re focused on building a successful, durable company,” a spokesperson said. “We

Real Estate 78

Real Estate E-commerce Gambling Sports 78

Hubspot

FEBRUARY 17, 2025

According to the 2024 LinkedIn Workplace Learning Report , 90% of organizations are worried about employee retention, and offering learning and growth opportunities is the top strategy for combating employee turnover. Our creative, strategic work only matters if we have research and data to back up our decisions.

Legal 36

Legal Intrinsic Promote Teamwork 36

Sales Hacker

APRIL 18, 2025

In 2024, Sydney Sloan (CMO of G2, former CMO at Salesloft and Drata) noticed something strange. Teams are now strategically feeding LLMs content that gets cited in answer boxes. Jobs-to-be-done format : Structure content to match what the user is trying to solve, not what youre trying to sell. Traffic from search was down 10%.

GTM 92

GTM Click Through Rate B2B Trust 92

Martech

FEBRUARY 12, 2025

While companies once managed their reputations through carefully crafted press releases and strategic media placements, our modern ecosystem demands real-time responsiveness and authentic human connection. And in early December 2024, UnitedHealthcares (UHC) CEO was murdered on a sidewalk in Manhattan.

Healthcare 78

Healthcare Trust Legal Price 78