Martech

NOVEMBER 4, 2024

Omnichannel communications, with high degrees of personalization Up to 63% of marketers are now comfortable addressing prospects using as many as three to six data elements, per Anteriad’s 2024 B2B Marketing Outlook. The whole point is to kick off a business relationship of trust, right? Don’t make them fill out a form anymore.

B2C 134

B2C B2B Drivers/motivators Entertainment 134

SaaStr

JUNE 15, 2025

It’s not just about finding someone who can sell—it’s about finding someone who can sell your product in the messy, unstructured environment of an early-stage company. "Never, Selling a product without a big brand or established credibility is tough. If you wouldn’t trust them to sell to you, they’re not the right fit.

Quota 94

Quota Up-sell Sales Closing 94

Search Engine Land

JULY 16, 2024

SparkToro’s 2024 Zero-Click Search Study found that: In the EU, out of every 1,000 Google searches, only 374 lead to clicks on websites outside of Google’s platforms. They still make money by selling courses and books to the naïve public on “how to make easy money by mass-producing content with AI.” In the U.S.,

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

AUGUST 12, 2024

This builds trust and enhances the quality of insights derived from the data. Average order value (AOV): The average amount spent per transaction, which can indicate the effectiveness of upselling and cross-selling strategies. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Customers 115

Customers A/B testing B2C Cross-sell 115

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 108

GTM Drivers/motivators Legal Finance 108

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. This is both an opportunity and a threat to sell to consumers by enabling them or working to remain visible as a company and build trust. Typically, consumer trust and spending recover within one to two years of a recession. prior to 2020.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

SaaStr

MAY 1, 2025

And someone you can trust with your few, precious leads. "That They have to be product experts" @lennysan + @jasonlk pic.twitter.com/kWdOBxtnjz — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 23, 2024 Here’s a checklist to get it right: 1. Do They Know How to Sell Without a Big Brand? Be honest here.

Trust 104

Trust Sales Up-sell Price 104

Hubspot

JULY 30, 2024

Check out some of the report's key findings here, and get some crucial perspective on how the entrepreneurial community operates 2024. With that said, our research indicates that “passion” generally isn‘t entrepreneurship’s main selling point for business owners. People trust their people. That's kind of a non-factor for me.

Finance 74

Finance Referrals Non-Profits Drivers/motivators 74

Search Engine Land

AUGUST 12, 2024

Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights. If only marketers could explore inside the minds of consumers, we might know what they really want. Want to interact with the data yourself?

E-commerce 73

E-commerce Trust Sell Customers 73

Hubspot

JULY 10, 2024

These processors make it easy for businesses of all sizes to accept payments from customers globally and in person, making them a critical component for anyone who sells goods or services. Sam’s Book Shop is a local brick-and-mortar store based in Austin that also sells goods online. Table of Contents: What is Payment Processing?

Process 74

Process Retail Appointment Price 74

Hubspot

JULY 22, 2024

According to HubSpot's 2024 State of Sales Report , 33% of sales professionals say that customer referrals are the best source for hig- quality leads — the highest percentage of any source. In my experience (and likely everyone else‘s) prospects are more inclined to open and engage with your email if they already know, like, and trust you.

Clients 78

Clients Referrals Prospecting Sales 78

SaaStr

JULY 12, 2025

Churn vs. Expansion Revenue In token-based models, expansion revenue isn’t about selling more seats—it’s about customers consuming more tokens as they build larger applications. Anthropic’s focus on AI safety creates trust with large enterprises handling sensitive data.

B2B 99

B2B Healthcare Price Drivers/motivators 99

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 98

GTM Drivers/motivators Legal Finance 98

Hubspot

JANUARY 14, 2025

Trust a Sales Champion Ultimately, a sales champion isnt just a stellar deal-closer for your sales team. Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. How to Attract and Engage a Sales Champion Want to Seal a Deal?

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Salesforce

NOVEMBER 18, 2024

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. What’s more, 92% of businesses are already seeing returns from their AI investments.

Service 52

Service Non-Profits Territory Trust 52

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. A 2024 survey of U.S. Consumers remain far less interested in AI than those selling it and using it professionally. Around 28% of U.S. Processing.

Trust 139

Trust Engineering Follow-up Up-sell 139

Highspot

MAY 15, 2025

Partner enablement equips your external partners, like resellers and distributors, with the tools, training materials, and content they need to sell your companys products or services. Furthermore, they often sell multiple solutions, including those from your competitors. What is partner enablement? This is not reality. Did you know?

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Martech

JULY 23, 2024

These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. And hand-in-hand with the devastating financial impact of dupes is the very real loss of trust brands suffer in their wake. This erosion of trust can take years to rebuild — if it’s possible at all.

E-commerce 124

E-commerce Legal Pharmaceutical Technology 124

Martech

MARCH 5, 2025

But this thinking misses a key point brick-and-mortar is not just about selling. This might seem out of step with its digital-first model, but it isnt opening stores just to sell more subscriptions. In May 2024, the company opened its first large-format store in Edens Plaza in Wilmette, Illinois. Processing.

Retail 84

Retail Drivers/motivators Launch Up-sell 84

Sales Hacker

JULY 1, 2025

B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. we announced our seed fundraise in, early 2024 on LinkedIn, and immediately had, I think 420 demo requests come in over the course of the next 48 hours. It just worked immediately.

GTM 78

GTM Growth Sell X-functional 78

Sales Hacker

JANUARY 14, 2025

So we are actually going to look back at 2024 and just pick out some themes. And myself and Sophie decided to look back at every single answer to that question from 2024, uh, to try and provide some inspiration as we kick off 2025. And again, thank you all for rocking with us in 2024. Thank you for rocking with me. That is wild.

GTM 107

GTM Growth B2B Pipeline 107

SaaStr

OCTOBER 11, 2024

Customers want structured outputs, repeatability, trust, and high confidence, so for now it’s up to you to find the right model for your specific use case. Historically, the business model has been to sell radio ads, and the people running the ads are typically local businesses. So you really need to go in as a trusted partner.

Healthcare 67

Healthcare Manufacturing Legal Negotiate 67

Hubspot

APRIL 23, 2025

They sell my pastries, I promote their coffee beans, and suddenly, were both growing. For instance, semiconductor producers Intel and UMC formed a joint venture in 2024 to collaborate on advanced chip production. Transparency builds trust, and trust keeps the partnership running smoothly. Say I own a bakery.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Adaptive Business Services

MARCH 12, 2025

ChatGPT Pro – I started on AI and on ChatGPT in the last quarter of 2024. and telephony services or to a marketing professional who I know and trust or to an automated yet personalized and human-to-human LinkedIn prospecting system. The post My Current B2B Selling Toolbox appeared first on Adaptive Business Services.

B2B 71

B2B Sell CRM Drivers/motivators 71

Martech

MAY 2, 2025

And it shattered my trust that they ever could. Dig deeper: Brand trust is the most valuable asset your company owns Why marketing owns contract renewals Marketing is the optimist in an organization, chasing the next big lead. Trust is the real KPI Renewals arent just about revenue. And that trust is literally money.

Contract 109

Contract Trust B2B Price 109

SaaStr

NOVEMBER 19, 2024

Walker Research found in 2024 that the customer experience is now equal to price and product regarding key brand differentiators. This will naturally build trust with your customers. ” Selling Into Your Ideal Customer Profile Selling into your ICP is important and maximizes your team’s time and effort.

Customers 113

Customers Gaming Up-sell Service 113

SaaStr

JULY 12, 2025

billion with over 8,000 customers worldwide, having fundamentally transformed how companies think about trust and compliance. billion trust management platform wasn’t a straight line. Their $150M Series C in July 2024, led again by Sequoia Capital, valued the company at $2.45 But Vanta’s journey to becoming a $2.45

Price 73

Price Pitch Trust Engineering 73

Hubspot

APRIL 23, 2025

Youve done it: You took an idea, built it into a thriving business, and now youre ready to sell. Youre in the right place if you find yourself asking, How do I sell my business? Entrepreneurs choose to sell their businesses for many reasons, ranging from retirement and health problems to co-founder conflict and just plain boredom.

Sell 48

Sell Legal Negotiate Non-Profits 48

Understanding the Sales Force

JUNE 20, 2025

Demand Generation and Forecasting ( “improve demand forecasting 2025,” “pipeline management” ): Leaders want better pipelines and analytics to tackle demand volatility, which swung from 52% in Q1 to 29% in Q2 2024. A rep trained in a proven sales process and methodology, like Baseline Selling, can start winning more deals now.

Objectives and Key Results 62

Objectives and Key Results Strategic partnership Pipeline Growth 62

Adaptive Business Services

JANUARY 1, 2025

While my 2024 on a personal level was less than stellar (awful heat, area fires, & injuries), my business overall was pretty good. It will need to at least match my 2024 results in order to make it worth my time. 2024 was totally atypical for me. and telephony services or to a marketing professional who I know and trust.

Referrals 62

Referrals CRM Non-Profits Contract 62

Martech

JULY 18, 2025

The content moderation team and trust and safety council were removed, and the platform saw an increase in unverified accounts. As of early 2024, X had more than 250 million daily and 550 million monthly users. million) and a 17.32% increase between 2024 and 2028. Ad engagements increased by 22% in 2024.

B2B 62

B2B Sports Entertainment Niche 62

Martech

MAY 2, 2025

“It’s not Target [that bothers me],” Redditor luxtabula wrote months before the 2024 election. Target even got in trouble for selling Pride-related merchandise. Trust is the product that matters In the final analysis, all businesses sell the same thing: Trust.

Retail 105

Retail Price Up-sell Trust 105

Martech

MAY 29, 2025

According to a 2024 Gainsight report , 73% of churned customers said they never saw value early enough to justify their investment. That creates momentum and builds trust. Companies that deliver fast value build trust (this was worth it; they didn’t just sell me to sell me) and shorten sales-to-renewal cycles.

Price 81

Price B2C Manufacturing Negotiate 81

SaaStr

JUNE 25, 2025

Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B

Legal 102

Legal Cross-sell Government Engineering 102

SaaStr

JULY 3, 2025

billion in Q4 2024 Cloud ERP Suite revenue growth of 33% in 2024 Current cloud backlog grew by 32% to €18.08 billion For fiscal year 2024, SAP’s overall revenue climbed to €34.18 SAP delivered more than 1300 generative-AI use cases in 2024, with more than 30,000 customers using SAP Business AI.

Non-Profits 92

Non-Profits Trust Growth Start-ups 92

Salesforce

MAY 27, 2025

Horizon Agent isnt something we sell its an internal tool we built to help our own teams move faster. The app uses the Einstein Gateway to submit the enriched user question to an LLM, which processes the question and returns a SQL query, as well as an explanation of the query that increases our users trust in the answer.

SQL 40

SQL Structured Query Language Engineering Trust 40