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Google delays third-party cookie phase-out to 2025 (maybe)

Search Engine Land

Google expressed hope for completion by 2025. .” “Given these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” ” New deadline: Despite the delay, Google did not provide a specific timetable.

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SaaStr APAC Will Be Back in February 2025!!

SaaStr

So much is going on in 2024, we needed a bit of time to plan APAC v2, but we will be back in February 2025 for the second SaaStr APAC! We’ll see 1,500+ of you in February 2025! And a great summary here: The post SaaStr APAC Will Be Back in February 2025!! appeared first on SaaStr.

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Worldwide spend on marketing to hit $4.7 trillion by 2025

Martech

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

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“Talk to You in 2025”: When There Isn’t Budget

SaaStr

The post “Talk to You in 2025”: When There Isn’t Budget appeared first on SaaStr. This is what they tend to be really good at. Getting past all these objections. Especially — “Not Now”. note: an updated SaaStr Classic post).

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Employer of Record Costs: Finding the Right Balance for Global Expansion

G2

Eyeing the burgeoning markets of Southeast Asia, seeking global expansion, an ambition fueled by the fact that the ASEAN internet economy is expected to triple by 2025, illustrating a growing trend among businesses to tap into global markets. Consider a tech startup based in Silicon Valley.

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Will traffic from search engines fall 25% by 2026?

Search Engine Land

As one recent example, Gartner made a surprising prediction that 50% of consumers would limit engagement or abandon social media by 2025 – but later walked it back a bit. Respected analyst firms are rarely called out when they’re wrong – because people rarely go back and check. 2028 prediction.

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Reaching Gen Z: Modern Commerce and the Singular Brand Experience

G2

By 2025, they’re projected to surpass Gen X in US digital shoppers, according to forecasts from Insider Intelligence. Gen Z, individuals born between 1997 – 2012, made up 20% of the US population in 2023, nestled right between Gen X (19%) and Millennials (22%).

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