Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. In 2025, streaming platforms will expand beyond live sports, offering more appointment viewing like comedy specials, concerts, political events, and even unconventional fare like hot-dog eating contests, said Kevin Krim, CEO of ad engagement measurement company EDO.

Sports 114

Sports Appointment Entertainment Gaming 114

SaaStr

JANUARY 2, 2025

2025 wont be the death of the AE or even the SDR. The post 2025 And The Rise of the Mech Account Executive appeared first on SaaStr. Great tools that let a human, at least in theory, do their job more efficiently with technology. You loaded up your AEs and SDRs with as many of these tools as possible. We may be building Mech AEs.

Up-sell 121

Up-sell B2B Engineering Technology 121

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Cross-sell 119

Cross-sell Lead generation GTM Territory 119

Membrain

DECEMBER 25, 2024

For this holiday article, I want to share with you some of the years highlights from inside Membrain, as well as a few predictions for 2025. Its hard to believe were already at the end of another year. 2024 has been an extraordinary one for Membrain, for the industry, and for the world.

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SaaStr

JANUARY 2, 2025

SaaStr Annual 2025 ticket sales in December: 181% of 2024 SaaStr Annual 2025 ticket sales overall so far: 156% of 2024 We'll see where we end up, but … SaaS is Back!! pic.twitter.com/5vlHiRmeCz — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 2, 2025 So one of our themes (and memes) is that SaaStr is Back.

Sales 90

Sales 90

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025. Processing.

Strategize 122

Strategize Trust Technology Technology 122

SaaStr

JANUARY 13, 2025

But they will still hunt and help the best prospects: 2025 And The Rise of the Mech AE (Account Executive) But the Contact Me process has always been broken and terrible. 2025 should be the end of it. The post AI Should Kill Contact Me in 2025. I dont just mean the lack of transparent pricing inherent to that flow.

Contact 97

Contact Price B2B Prospecting 97

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. 52% said AI skills will be much more important for hiring in 2025. AI adoption. Processing.

Growth 129

Growth Technology Technology Follow-up 129

Salesfolks

NOVEMBER 3, 2024

As 2025 approaches, sales leaders are reflecting on past performance while building their strategies for the future. Here’s a comprehensive guide to building a 2025 sales plan that aligns with your business goals, empowers your sales team, and keeps you accountable for success.

Sales 96

Sales Growth 96

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Government 110

Government Technology Technology B2C 110

Martech

JANUARY 3, 2025

Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? The post Will AI agents conduct the martech orchestra in 2025? Meet your friendly AI agent. Read Brinker’s predictions here. Processing.

Government 116

Government Campaign Service Meeting 116

SaaStr

DECEMBER 31, 2024

I dont know what 2025 will bring. — Aaron Levie (@levie) December 31, 2024 What more can you do in 2025? What will AI truly bring to your app and competitors apps in 2025? 2025 Will Be Radically Different. In vertical SaaS, many are even further behind. How will you get ahead? How will you not be left behind?

B2B 116

B2B Start-ups Up-sell Sell 116

Force Management

NOVEMBER 7, 2024

Tune in below to hear 2025 sales best practices from a variety of established minds in the sales world. They discussed their sales journeys, critical career moves, management advice and emerging technologies. We also heard some great perspectives from our hosts, John Kaplan and John McMahon.

Sales 108

Sales Technology Technology Conversion 108

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Negotiate 100

Negotiate Advertising/ Marketing Cross-sell Technology 100

Martech

JANUARY 8, 2025

The post 5 ways to crush sales bottlenecks and accelerate deals in 2025 appeared first on MarTech. Dig deeper: 7 ways to end the sales and marketing Catch-22 Email: Business email address Sign me up! Processing.

CRM 121

CRM Follow-up Sales Prospecting 121

SaaStr

DECEMBER 19, 2024

So with that here are Your Top 10 New Years SaaS Resolutions for 2025: #1. This is your #1 lever to do better in 2025. #2. This is so much more important in 2025. You need the team sharp to retain your customers in 2025. The post Your SaaS New Year’s Resolutions for 2025 appeared first on SaaStr.

E-commerce 80

E-commerce Healthcare Promote Launch 80

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. What’s more important is identifying what we must attend to in 2025. I’ll answer that in two ways: What I learned in 2024 and what I’m watching for in 2025.

Technology 106

Technology Technology B2C Start-ups 106

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Strategize 120

Strategize Campaign Technology Technology 120

Martech

APRIL 8, 2022

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

E-commerce 117

E-commerce Healthcare Drivers/motivators Represent 117

SaaStr

JANUARY 1, 2025

2025 should be a good year for almost all leading public SaaS companies: 1 Overall, any downturn ended in Q324, if there was one at all in their segment. Those with a lot of exposure often didnt see a boost until the end of the 2024: But 2025 should be better all across the board. See Salesforce, Asana, etc. But better.

Non-Profits 102

Non-Profits Sell Sales 102

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Retail 107

Retail CRM B2B Education 107

The Advantexe Advisor

JANUARY 3, 2025

As we all jump back into what is sure to be another tumultuous year, I thought it would be interesting to pause for a moment to think about and prepare for the big issues facing businesses around the world in 2025.

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Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customers 121

Customers Government Healthcare Hospitality 121

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. Processing.

Customers 113

Customers Appointment Education Consult 113

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 119

GTM Go To Market B2C B2B 119

Search Engine Land

APRIL 24, 2024

Google expressed hope for completion by 2025. .” “Given these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” ” New deadline: Despite the delay, Google did not provide a specific timetable.

Closing 119

Closing Conversion 119

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Business email address Sign me up!

CTR 112

CTR Government Click Through Rate UX 112

Sales Gravy

DECEMBER 25, 2024

These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Success in 2025 will be about maintaining that focus, even when motivation dips. Success in 2025 will be about maintaining that focus, even when motivation dips.

Conversion 71

Conversion Pitch Sales Trust 71

SaaStr

SEPTEMBER 13, 2024

And 2025 Annual is earlier this year — it’s May 13-15 instead of the September for 2021-2024. We loved these new massive 2 story lounges at Annual that we are offering just 2 “Mega’ Sponsorships for 2025 Annual. See everyone March 13-15 2025!! SaaStr Annual 2025 will be here in no time!!

Promote 92

Promote Meeting Prospecting Customers 92

SaaStr

JUNE 18, 2024

They’ve raised their expectations for both 2024 and 2025 for SaaS: Gartner is now projecting overall SaaS spend to be up a stunning 20.0% The post Gartner: SaaS Spend is Actually Accelerating, Will Hit ~$300 Billion in 2025 appeared first on SaaStr. Canva just announced it’s growing 40% at $2.4B How does this all net out?

Growth 104

Growth 104

SaaStr

OCTOBER 3, 2024

We’re excited to have Rippling as a first-time Diamond Sponsor for 2025 SaaStr Annual, May 13-15 in SF Bay! ! They’ve had such a great experience they’re going BIG at SaaStr Annual 2025 as a Diamond Sponsor. Join Team Rippling and 10,000+ of The Best in SaaS and Cloud at SaaStr Annual 2025!!

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SaaStr

SEPTEMBER 19, 2024

The post SaaStr Annual 2025 is May 13-15 in SF Bay!! Tickets now are the cheapest they will ever be and are fully refundable outside a ~30 day window before Annual. As low as $549 (!) No complaints on pricing if you buy last minute! So grab tickets NOW to save the most. And bring your whole team!! appeared first on SaaStr.

Pipeline 110

Pipeline Price B2B Closing 110

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

G2

DECEMBER 6, 2024

Learn to optimize CTR, ROAS, and CPA for better campaign performance in 2025 Master the 16 key advertising metrics that matter most for ad network success.

Networking 99

Networking CTR Campaign 99

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S. to reach $9.29

Networking 117

Networking Strategize Growth B2B 117

Martech

OCTOBER 28, 2024

The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Discover how to test, learn, and adapt your AI-powered loyalty programs to create highly personalized experiences that resonate with each individual.

E-commerce 127

E-commerce Engineering Technology Technology 127

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Key schema types to use in 2025 While new schema types emerge regularly and should be tested where relevant, several “evergreen” types have proven their effectiveness over time. Business email address Sign me up!

Objectives and Key Results 97

Objectives and Key Results Engineering CTR Click Through Rate 97