Search Engine Land

SEPTEMBER 6, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: October: eCPC option removed for new campaigns. Why we care.

Campaign 120

Campaign Conversion 120

Search Engine Land

AUGUST 5, 2024

Key details: SDF v6 will be deprecated on April 30, 2025 Users must migrate to SDF v7 or higher before the sunset date Google has provided a migration guide for transitioning from v6 to v7 What’s next.

Contact 92

Contact Service 92

Martech

JUNE 3, 2024

States with data privacy laws not yet in effect STATE LAW TAKES EFFECT Oregon Oregon Consumer Data Protection Act 7/1/2024 Montana Montana Consumer Data Privacy Act 10/1/2024 Iowa Iowa Consumer Data Protection Act 1/1/2025 Delaware Delaware Personal Data Privacy Act 1/1/2025 New Hampshire New Hampshire Consumer Data Protection Act 1/1/2025 Texas Texas (..)

Contract 120

Contract Up-sell Service Process 120

The Advantexe Advisor

JULY 30, 2024

As the calendar turns to August and the dog days of summer are upon us, the last thing many Sales leaders are thinking about is that big Q1 2025 Sales Meeting.

Meeting 79

Meeting Drivers/motivators Sales Clients 79

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. Why we care.

Government 96

Government Campaign Conversion Start-ups 96

SaaStr

SEPTEMBER 16, 2024

Gartner: SaaS Spend is Actually Accelerating, Will Hit ~$300 Billion in 2025 What’s my point? But for a reason. CIOs and others are looking for efficiency in AI, not more generic workflow tools. That’s it time for you to adjust, not wait for the market to. The spend is still there.

Growth 86

Growth Up-sell Closing Product 86

SaaStr

JULY 2, 2024

When Salesforce is already in its fiscal 2025. Now, if you scroll down, you’ll see the 2025 investor materials are all there. investor presentation. But way is the 2022 presentation highlighted at the top? There may be a reason eluding me. But I’m 90% sure it just hasn’t been touched.

Presentation 83

Presentation Contact Product 83

Search Engine Land

AUGUST 16, 2024

As CTV ad spend is projected to reach $33 billion by 2025, interactive formats could become a major player in the space. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters.

Represent 96

Represent Product Sales 96

Martech

SEPTEMBER 6, 2024

The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. Why we care. As the U.S. returned from its unofficial end of summer, Salesforce announced it is open for business.

CRM 91

CRM Trust Service Closing 91

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Time to step on the gas We’re just a few weeks away from the make-or-break fourth quarter.

Strategic planning 122

Strategic planning Strategize Campaign Up-sell 122

Martech

AUGUST 1, 2024

The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. The company expects revenue growth next quarter to be between $38.5 billion and $41 billion and maintains its full-year 2024 total expenses outlook of $96 billion to $99 billion.

Retail 100

Retail Represent Growth Price 100

Martech

JUNE 18, 2024

59% of businessesexpect their teams to be using AI daily by 2025. Here are some of the other data-points from the report: 73% of business leaders believe that AI will change personalization strategies. 58% of business leaders believe that AI chatbots will have the most impact on personalization over the next 5 years.

B2C 103

B2C Gaming Represent B2B 103

Search Engine Land

FEBRUARY 19, 2024

As one recent example, Gartner made a surprising prediction that 50% of consumers would limit engagement or abandon social media by 2025 – but later walked it back a bit. Respected analyst firms are rarely called out when they’re wrong – because people rarely go back and check. 2028 prediction.

Engineering 139

Engineering Entertainment Market share Consult 139

G2

MARCH 11, 2024

Eyeing the burgeoning markets of Southeast Asia, seeking global expansion, an ambition fueled by the fact that the ASEAN internet economy is expected to triple by 2025, illustrating a growing trend among businesses to tap into global markets. Consider a tech startup based in Silicon Valley.

Networking 64

Networking Product 64

Sales Pop!

AUGUST 20, 2024

Almost 100 million people will work in the AI space by 2025 [ Tidio ] 10. . $107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. 64% of businesses believe AI will increase productivity [ Forbes] 4. 55% of marketers use AI for audience segmentation and targeting [ Statista ] 5.

Pipeline 52

Pipeline CRM B2B Presentation 52

G2

JANUARY 31, 2024

By 2025, they’re projected to surpass Gen X in US digital shoppers, according to forecasts from Insider Intelligence. Gen Z, individuals born between 1997 – 2012, made up 20% of the US population in 2023, nestled right between Gen X (19%) and Millennials (22%).

64

64

The Digital Technology

MAY 1, 2024

The gaming world has made huge steps in its development, and the entrance of blockchain technology has taken it a notch higher. Non-fungible tokens (NFTs) have demonstrated their effectiveness in the games world and game makers are capitalizing on this […]

Gaming 40

Gaming Technology Technology 40

Search Engine Land

FEBRUARY 5, 2024

In a separate legal matter, Google is set to go to trial in March 2025 in a U.S. District Judge Leonie Brinkema explained in an order that a summer trial would have presented logistical challenges, reports Reuters. Both Google and the Justice Department declined to comment on the jury trial date. Additional lawsuits. federal court in Texas.

Legal 115

Legal Engineering Market share Presentation 115

Martech

FEBRUARY 13, 2024

Generation Z demographic by the end of 2025. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Snapchat is expected to reach almost 50 million members of the U.S. Why we care.

Campaign 92

Campaign Closing Process 92

Martech

APRIL 6, 2022

billion by 2025, more than double the 2021 total of $14.44 million in 2025, according to another study by them. Processing.Please wait. The market. CTV ad spending will reach $34.49 billion, according to an Insider Intelligence. US AVOD viewers are expected to grow from 127.7 million in 2021 to 164.0 Why we care.

Launch 94

Launch Campaign Service Conversion 94

SaaStr

JUNE 15, 2024

Perhaps a string of IPOs in 2025 will unleash liquidity, from Databricks to Canva to Plaid and more. PE and VC expect a steady stream of returns each year to, at a minimum, recycle back into new VC and PE funds. Right now, that’s at a decade+ low. And it’s looking like 2024 is much of the team.

Sell 79

Sell 79

SaaStr

AUGUST 1, 2024

Gartner: SaaS Spend is Actually Accelerating, Will Hit ~$300 Billion in 2025 Most apps though work just fine. That budget to steal is always there. There’s $250+ Billion spent on SaaS apps a year. And even if they don’t, it’s a huge bar to rip-and-replace. Especially in the enterprise.

Growth 72

Growth CRM B2B Product 72

Martech

APRIL 18, 2023

Forrester predicts that, by 2025, account-based marketing will become the main way most B2B companies identify, plan, manage, and measure buying and post-sale activity. What goes into a successful ABM strategy?

B2B 99

B2B Strategize Growth Sales 99

Martech

AUGUST 19, 2021

billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. The CDP Institute, an organization that provides vendor-neutral information about customer data management in general and CDPs in particular, expected industry revenue to reach at least $1.3 billion in 2020.

Customers 120

Customers B2C Technology Technology 120

Martech

JUNE 1, 2022

Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. The move gives Zeta access to more than 300,000 active AWS customers who will be able to deploy ZMP as part of their Enterprise Discount Program. Planning rapid growth.

CRM 82

CRM Growth Service Sell 82

SaaStr

NOVEMBER 24, 2023

Now, maybe they both wait for 2025. And Both, Importantly, With Strong Brand Names (Even in Consumer, With Canva). If both trade at say 15x ARR, even in a 6x world, that would put both at $30B+ market caps. We’ll see. But both look strong enough to go in 2024. That will get folks excited again.

Follow-up 112

Follow-up Closing Growth 112

SaaStr

MAY 10, 2024

A sign even if 2024 remains harder per HubSpot (and many others) … that 2025 could be, hopefully will be, the bounce back for B2B. B2C and B2B2C are usually ahead of B2B. The customers come and go faster. So maybe it’s a sign. Stay the course. The post HubSpot: “Yes, We Had a Great Quarter.

B2C 84

B2C B2B Growth Price 84

Search Engine Land

NOVEMBER 4, 2022

Four new Apple Search Ad placement options New Apple ad spots are coming by the end of the year Apple’s ad business may reach $6 billion by 2025. Apple has been pushing aggressively lately to generate more demand and ad space for advertisers. A deal with the MLS.

Networking 108

Networking Contract Gaming Launch 108

Hubspot

DECEMBER 14, 2022

In PwC's 2025 & Beyond: Navigating the Payments Matrix , PwC explored the ongoing transition from cash-based to cashless payment methods, the development of digital economies, and the impact of new payment trends. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

E-commerce 88

E-commerce Retail CRM Launch 88

Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. ” Yamini Rangan CEO, President & Director, HubSpot Dig deeper: HubSpot buying B2B data source ClearBit Salesforce’s Q1 2025 earnings In summary: Q1 revenue: $9.13 Subscription revenue: $603.8

Cross-sell 94

Cross-sell Growth CRM Up-sell 94

SaaStr

JANUARY 5, 2024

Databricks probably should not, and wait until 2025. Growing 40-50% cashflow neutral. Will Databricks and Stripe Go Public: Stripe will, it is time for them and 2024 will likely be the year. The growth is there, but theiir losses are still large and they may need to reduce them for an optimal IPO.

Growth 115

Growth Gaming Customers Product 115

Martech

MARCH 3, 2022

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . iPaaS will lead the way at a predicted revenue of $9 billion by 2025. . The business automation market is showing no signs of slowing down. Source: Gartner.

Technology 98

Technology Technology Growth B2B 98

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

Campaign 103

Campaign Represent Strategize Launch 103

Martech

SEPTEMBER 9, 2022

trillion by 2025. B2B martech spending will reach $6.6 billion by the end of the 2022 and exceed $8.5 billion by 2024. Spending increases by B2B firms will outpace increases by B2C companies. Read next: Worldwide spend on marketing to hit $4.7 Martech spending is still ahead of spending on marketing overall. in 2021, according to Gartner.

Growth 99

Growth B2C B2B Technology 99

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. As a result, more and more AI-powered solutions are being announced every day. And businesses are eager to get them.

Launch 91

Launch Pitch Technology Technology 91

Martech

DECEMBER 10, 2021

is forecast to reach over $56 billion in sales by 2023, $80 billion by 2025. The survey, conducted for Sprout Social by Lucid, questioned over 1,000 U.S. adults aged 18-75, each of whom used at least one social media platform. 65% had already made social commerce purchases. Social commerce in the U.S. Why we care.

Meeting 110

Meeting Service Process Product 110

Martech

JANUARY 10, 2022

trillion space by 2025. But that’s a whole other story. Kim Davis Editorial Director. What we’re reading. Social commerce is a model brands, retailers and platforms must embrace. It’s set to be a $1.2 An excellent explainer on the social media space from Accenture: “ Why Shopping’s Set for a Social Revolution.”.

Retail 108

Retail Gaming 108