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The 2025 Selling Year – Half Gone or Half Remaining?

Sales Pop!

As we wind down 2025’s second selling quarter, we can check our performance versus our YTD quota to see exactly where we stand. And whether you are north or south of the 100% equator, 2025’s halfway point represents time that’s gone. Remember that SWOT analysis you conducted on your territory to prepare for 2025? Over and done.

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The Best Sales Certifications to Get in 2025

RingDNA

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. Top Sales Certifications Worth Earning in 2025 1. It’s especially valuable for reps selling high-value, consultative solutions.

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1.

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Content length, depth and SEO: Everything you need to know in 2025

Search Engine Land

The image above is a statement a marketing team might create to impress folks with big words about my SEO consulting business, FLOQ. Not everything has to be (or should be) a blog article. Let’s dive into an example of what I mean. But it doesn’t actually explicitly share the services I offer.

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How wisdom makes AI more effective in marketing

Martech

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology. Those who are skeptical of the latest.

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The 20-Year Legacy of Baseline Selling: Why Its Sales Process Still Wins in 2025

Understanding the Sales Force

If you saw my Baseline Selling posts on LinkedIn this week (week of July 4th 2025) then this is a far more comprehensive version of three of those short posts. The 3 -minute video rant below answers the question, “Why don’t more companies follow a systematic, scientific, strategic, tactical, consultative sales process?”

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Where are martech vendors finding their revenue? Let’s take a look

Martech

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. ” Yamini Rangan CEO, President & Director, HubSpot Dig deeper: HubSpot buying B2B data source ClearBit Salesforce’s Q1 2025 earnings In summary: Q1 revenue: $9.13 Subscription revenue: $603.8