Remove 2025 Remove Cross-sell Remove Price
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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13 Ways Sales Cloud, Revenue Cloud, and Agentforce for Sales Are Helping You Sell More, Faster

Salesforce

Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. Sales Development Enhancement: Testing Center When it’s available: May 2025 What it does : Allows users to preview and validate Agentforce SDR agent behavior before going live.

Sell 83
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Is Your Customer Success Team Helping or Harming Your Word-of-Mouth?

SaaStr

So we had another 2025 Customer Success experience the other day. That theyve already tried to sell us multiple times. That theyve already tried to sell us multiple times. And so the CROs top ideas are (1) raise prices and (2) monetize the base as aggressively as possible. So what happened? Its always the CRO.

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Insight from a $1.3B acquisition and 7 startups

Sales Hacker

Too often, businesses treat these as separate domainsone focused on development, the other on selling. Pricing and packaging is the link between product and growth Pricing and packaging are more than just setting a pricethey help customers understand the value of your product, how they use it, and whether they stick with it long-term.

GTM 100
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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Talk to users.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

They’re signing the renewals, the cross-sell, up-sell. I remember one year, the Super Bowl was perennially the biggest day of the year because you’d get more traffic, so you’d sell more ads. So yeah, definitely bake that into your 2025 marketing strategy if it’s not already.

GTM 101
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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual !