Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 122

GTM Go To Market B2C Objectives and Key Results 122

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The average price per ad was also up 10%. The company expects revenue growth next quarter to be between $38.5 Meta reported 3.27

Retail 117

Retail Represent Growth Price 117

SaaStr

JUNE 21, 2025

We analyzed every major public SaaS company’s YTD performance through just about the end of the first half of 2025. TL;DR: The SaaS market has clearly bifurcated in 2025. If You’re Growth Stage ($1M-$10M ARR): Time for brutal honesty : Are you building something enterprises cannot live without?

B2B 106

B2B Government Healthcare Contract 106

SaaStr

FEBRUARY 3, 2025

50 cents of compute for 500 dollars of value — Sam Altman (@sama) February 3, 2025 So just how much will AI remake classic B2B software? On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps. To raise prices even more? On top of a fairly expensive base price.

Price 117

Price Contact B2B Growth 117

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

Price 117

Price CRM Launch Follow-up 117

Highspot

JUNE 23, 2025

Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. That’s because identifying the right growth levers is only half the equation. And it’s paying off.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

SaaStr

JULY 12, 2025

It validated a completely new category of B2B growth that’s operating by fundamentally different rules than anything we’ve seen before. API-First Revenue Model Unlike the subscription-heavy models of traditional SaaS, 70-75% of Anthropic’s revenue comes from API calls through pay-per-token pricing.

B2B 99

B2B Healthcare Price Drivers/motivators 99

SaaStr

JUNE 14, 2025

Why 40% Cloud Adoption Marks the End of Easy Growth. The easy growth is over—companies like Zoom exemplify this with saturated markets and nowhere left to expand rapidly. The Data Doesn’t Lie: SaaS Growth is Fundamentally Slowing We’re witnessing something unprecedented in the SaaS world. The market is saturated.

Growth 103

Growth Niche Contact Contract 103

SaaStr

JUNE 9, 2025

After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. above IPO price. returns from their initial pricing. returns from their initial pricing. But Circle isn’t alone.

B2B 73

B2B Price Growth Strategize 73

RingDNA

APRIL 11, 2025

Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025. What it Measures: The average price of your closed deals (can be calculated by product or as an overall average of all products). Average Deal Size Key Question it Answers: What is the average size of a closed deal?

Quota 62

Quota Sales Pipeline Contact 62

SaaStr

JULY 5, 2025

Where Veeva Stands Today (2025) The results of these early learnings: $2.75B+ annual revenue (2025) – from $129M at IPO in 2013 $45.9B revenue growth year-over-year 2013 IPO : $129.5M revenue growth year-over-year 2013 IPO : $129.5M I get to set the price of the apples because they’re my apples.

E-commerce 95

E-commerce Price Pharmaceutical CRM 95

SaaStr

JUNE 26, 2025

The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.

Territory 107

Territory Sales Negotiate Price 107

SaaStr

MAY 27, 2025

Billion in 2015 Second IPO in 2021, $10 Billion market cap Salesforce acquires them in 2025 for $8 Billion Man, it's a journey pic.twitter.com/Lmi9NPQbj6 — Jason SaaStr.Ai Lemkin (@jasonlk) May 27, 2025 Salesforce just agreed to finally acquire Informatica for $8 Billion after trying for some time. Growth rates normalized.

Government 59

Government Strategize Price Growth 59

SaaStr

JUNE 6, 2025

G2 has its latest Buyer Behavior report out and while most of its take-aways are things we know or should know, it’s a wake-up call for anyone thinking AI isn’t important in their category: 🚀 Top 5 SaaStr Learnings from G2’s 2025 Buyer Behavior Report 1. Align sales comp with net revenue retention, not initial ACV 3.

Territory 59

Territory Pitch Price Finance 59

SaaStr

MAY 2, 2025

So we had another 2025 Customer Success experience the other day. And almost always at an org where growth in new customer count has slowed. And so the CROs top ideas are (1) raise prices and (2) monetize the base as aggressively as possible. We finally did, and it turned out, the agenda was just Yet Another Upsell.

Customers 70

Customers Cross-sell Referrals Growth 70

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. The “it” toys and gifts will always be included.

Niche 98

Niche Retail Promote Follow-up 98

SaaStr

JULY 6, 2025

Beyond the obvious metrics of explosive revenue growth (48% YoY at almost $1B ARR!!) The Cohort Expansion Phenomenon: Multi-Year Growth Rates Customer cohorts show remarkable durability and growth over time. Here are the hidden gems: 1.

Represent 106

Represent Education Growth Pipeline 106

Sales Hacker

DECEMBER 17, 2024

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Scott Barker: [26:06] I have never been part of growth like that. Just everyone wins.

GTM 101

GTM Engineering Electricity X-functional 101

SaaStr

JUNE 22, 2025

The IPO market has been … on fire in 2025. ” The Numbers Behind the Filing Navan’s IPO filing comes with impressive scale: Probably close to $500m ARR today, $300M in annual revenue as of 2024 40% average revenue growth , with the fintech business growing 100% and travel business expanding 30% $9.2B

B2B 75

B2B Appointment E-commerce Represent 75

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. If not, a product-led growth (PLG) strategy may not be the right fit.

GTM 100

GTM Cross-sell Finance Price 100

SBI

JULY 10, 2025

What is more likely to accelerate SaaS growth in 2025: pricing data or gut instinct? SaaS companies that follow data-led pricing approaches are nearly 10x more likely to exceed their growth targets. A pricing strategy that leaves money on the table. A pricing strategy that leaves money on the table.

Price 26

Price Growth Trust 26

SaaStr

MARCH 5, 2025

So Snowflake looked immortal in 2021, looked a little more mortal in 2024 … and is now, like many of the best in Cloud and B2B, reacclerating in 2025! And come meet and hear from CEO Sridhar Ramaswamy LIVE at 2025 SaaStr Annual, May 13-15 in SF Bay!! No, it’s 2025. 26% for the year 126% NRR It’s not 2021.

Contract 70

Contract Price Growth B2B 70

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Talk to users.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Martech

JUNE 10, 2025

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. The post The 14 best HubSpot updates from May 2025 appeared first on MarTech.

CRM 55

CRM UX Contact Finance 55

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM 109

GTM Cold Call Follow-up Technology 109

Sales Hacker

NOVEMBER 29, 2024

Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry.

GTM 111

GTM Real Estate Represent Territory 111

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. This episode explores how to apply product thinking to Go-To-Market.

GTM 78

GTM Growth Sell X-functional 78

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Those that use AI realize up to 20% better revenue outcomes.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Highspot

JUNE 24, 2025

. “Leaders are busy—spending one or two hours in role plays isn’t scalable,” said Niyati Parikh, Dean of Sales College at Visa University at Visa, shared for our State of Sales Enablement Report 2025. This role play helps sales reps hold the line on pricing, explore alternatives, and negotiate without discounting too quickly.

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

Partners in Excellence

MARCH 20, 2025

“They are meeting their quotas and our growth goals,” came the response. Discounts start at 10 or more, call us for enterprise pricing…… We’ve trained 1000s of people, SaaS, industrial bathroom supplies, food processing, industrial products, retail banking, insurance, real estate, professional services.

Real Estate 117

Real Estate GTM Objectives and Key Results Objection handling 117

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.

Legal 115

Legal Government Engineering Growth 115

Highspot

JUNE 19, 2025

Successful customer engagement strategies have a direct impact on your revenue growth, leading to additional purchases, referrals, and increased customer lifetime value. Nearly half (48%) of high-performing teams use DSRs to create a self-guided buying experience, the Highspot State of Sales Enablement Report 2025 found. Did you know?

GTM 52

GTM Customers Cross-sell Contract 52

SaaStr

JUNE 12, 2025

When asked what actions they’ve taken to boost marketing productivity, CMOs are laser-focused on three key areas: Data and AI are the new growth engines. But here’s the kicker—media price inflation means CMOs are getting less bang for every buck. Here’s how the smartest CMOs are fighting back. of budgets.

Drivers/motivators 80

Drivers/motivators Contract Campaign Technology 80

SaaStr

MARCH 30, 2025

Co-founders Dharmesh Shah (CTO) and Brian Halligan (Chairperson) shared at SaaStr Annual the unfiltered truth on building an SMB powerhouse, pivoting to product-led growth, and why the “M” segment is SaaS gold. And come watch 200+ sessions like this at 2025 SaaStr Annua l! May 13-15 in SF Bay! Build expansion revenue.

CRM 77

CRM Price Growth Engineering 77

SaaStr

APRIL 13, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual !

Cross-sell 62

Cross-sell Launch UX Up-sell 62

Highspot

JULY 9, 2025

Whether you sell machinery, building supplies, or vehicle parts, leveraging a unified, AI-powered enablement platform with rich analytics is invaluable, as it can lead to faster deal cycles, higher closed-won rates, and more predictable revenue growth. Did you know? Siemens is a prime example.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

SaaStr

MAY 16, 2025

The best companies in high-growth markets have the highest velocity of fundraising. Owner’s $120M Round: What It Tells Us About 2025’s Funding Environment Owner just raised $120M at a $1B+ valuation with $40M ARR growing 10% month-over-month. In a world of fewer, bigger winners, these bets make sense despite the high price.

Strategic partnership 113

Strategic partnership Construction Manufacturing Strategize 113