Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Niche 120

Niche B2B Service Retail 120

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext.

Customers 120

Customers Appointment Education Consult 120

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. For strategizing about market changes will not only help future planning but create competitive advantage to serve your accounts to help win deals in your Q4 pipeline.

Transportation 264

Transportation Real Estate Construction Government 264

RingDNA

APRIL 29, 2025

This quarter’s release delivers new tools designed to make coaching faster, insights easier to find, and your daily work more productive. This makes it easier to act on accounts quickly and strategically. We want to help you have sharper conversations, smoother workflows, and easier wins. Whether you are new to Revenue.io

Product 62

Product Territory Outside Sales Up-sell 62

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. Product marketing analyzes market trends and customer feedback for effective positioning.

Drivers/motivators 128

Drivers/motivators Strategize B2B Growth 128

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. This makes ticket distribution more strategic, improving efficiency and response times. Processing.

Contact 110

Contact CRM Campaign Service 110

Martech

NOVEMBER 1, 2024

By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Industry-specific growth potential.

Growth 138

Growth GTM B2B Strategize 138

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Sales Hacker

MARCH 21, 2025

Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. Many make this shift reactively rather than strategically. Product & engineering trade-offs: PLG requires simplicity, while enterprise customers demand customization.

Growth 75

Growth GTM Product Government 75

SaaStr

APRIL 28, 2025

Kiren Sekar, Chief Strategy Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives even on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR.

Product 104

Product Transportation Growth Launch 104

SaaStr

MAY 29, 2025

At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. Meanwhile, others are seeing 3-4x productivity increases per rep through intelligent automation. And where it will be very soon.

GTM 91

GTM Negotiate Cross-sell CRM 91

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Product-led SEO. Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Three frameworks to consider.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Using generative AI tools for content creation with Lisa Peyton, an immersive and strategic communications instructor at the University of Oregon. Embracing agentic AI with Christopher Penn, chief data scientist, TrustInsights.ai

E-commerce 103

E-commerce Retail A/B testing Drivers/motivators 103

SaaStr

MAY 23, 2025

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. No one else was even building anything like this.

Launch 111

Launch Represent Niche B2B 111

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs.

Promote 131

Promote Represent Technology Technology 131

Partners in Excellence

FEBRUARY 8, 2025

Is it something unique about their products, the absence of competition, clever marketing/outreach programs, leveraging thought leadership, something in their sales process, their pricing? While the products and solutions we sell may increase our impact and importance to our customers, it’s not just about the product.

Customers 62

Customers Clients Strategize Technology 62

SaaStr

MAY 26, 2025

50% though will be standard soon — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 11, 2025 The 2026 Account Executive Role “We will need AEs. Strategic Guidance : AEs will become trusted advisors rather than information sources, as prospects will already have baseline knowledge from AI interactions. Just fewer.”

Inside sales 93

Inside sales Sales Commission Territory 93

Martech

FEBRUARY 21, 2025

Begin collecting and auditing two years of daily marketing and business conversion data before committing to a vendor, as data collection can significantly impact production timelines. Evaluate vendors based on their capabilities, industry experience and ability to address key organizational questions. Processing. See terms.

Finance 125

Finance Drivers/motivators Technique Contract 125

SaaStr

JUNE 5, 2025

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. This isn’t just about improving productivity; it’s about expanding the entire addressable market for technology companies.

Hospitality 95

Hospitality Healthcare Represent Strategize 95

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

B2B 117

B2B Engineering Education Trust 117

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM 109

GTM Cold Call Follow-up Technology 109

SaaStr

JUNE 9, 2025

After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. The IPO window isn’t just cracked open—it’s wide open. The most recent five IPOs are averaging 121.5% healthy but not euphoric.

B2B 52

B2B Price Growth Strategize 52

Salesforce

APRIL 30, 2025

Its not your product or your team that determines success. “The One-Page Marketing Plan” by Allan Dib In The One-Page Marketing Plan , Allan Dib shows you how to create a clear, effective marketing strateg y on a single page. They fail because they build products nobody wants.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Sales Hacker

JANUARY 24, 2025

acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. Insight from a $1.3B

GTM 97

GTM Cross-sell Finance Price 97

Martech

MAY 23, 2025

In 2025, you don’t need more content, you need more good content. Having led strategic marketing in multiple global B2Bs, I can tell you that this is a serious misconception and oversight, often perpetuated by the C-suite and stakeholders who fear not being seen as “serious.”

B2B 132

B2B Drivers/motivators Healthcare Strategize 132

Martech

NOVEMBER 21, 2024

I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. Reputation.

GTM 113

GTM Drivers/motivators Legal Finance 113

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. True differentiation lies in showing how a product’s unique strengths translate into tangible value. B2B marketing leaders play a pivotal role in this shift.

B2B 113

B2B Growth Customers Drivers/motivators 113

Martech

APRIL 30, 2025

It is not just about maintaining high product quality and performance standards. You are ‘there’ for the customer CMB’s 2025 Brand Trust report (registration required) highlights the principal factors contributing to brand trust in addition to transparency and integrity: Dependability. Being customer-first.

Trust 95

Trust Campaign Price Strategize 95

RingDNA

APRIL 11, 2025

Dials Per Day Key Question it Answers: How productive are reps at dialing prospects? Emails Per Day Key Question it Answers: How productive are reps at emailing prospects? More successful reps might be more strategic about when they dial prospects. But many companies that sell multiple offerings hire product specialists (i.e.

Quota 62

Quota Sales Pipeline Contact 62

Martech

APRIL 2, 2025

As the Forrester B2B Summit kicked off this week in Phoenix, the analyst firm released a report called “AI Agents: What It Means For B2B Marketing, Sales, And Product.” Use cases for AI agents in B2B marketing, sales and product. Click to expand.

B2B 92

B2B GTM Government Strategic planning 92

Martech

MAY 12, 2025

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. While effective, traditional advertising tactics dont address every stage of the customer journey and dont meet customers where theyre exploring products today. Up to 36.8%

Retail 109

Retail Strategic partnership Networking Commission 109

SaaStr

MAY 20, 2025

HubSpot has achieved jaw-droppinggrowth with a 29% revenue CAGR from Q1 2019 to Q1 2025, growing from $152M to $714M quarterly revenue. Building a Partner Ecosystem : With 1,700+ app integrations (up 10x over the last 5 years) and 7,000+ solutions partners reselling HubSpot, they have built a platform, not just a product.

Customers 109

Customers Non-Profits Education Cross-sell 109

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Line those up sooner in the season.

Niche 98

Niche Retail Promote Follow-up 98

Highspot

APRIL 28, 2025

The State of Sales Enablement Report 2025 reveals that AI is here to stay, as 90% of companies have either implemented AI or plan to do so this yeara clear sign that AI is no longer optional. Companies with well-integrated enablement tech stacks are 42% more likely to increase sales productivity. Wed love to hear from you.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

SaaStr

MAY 9, 2025

SaaStr Annual + AI Summit 2025 is just around the corner , taking place at the San Mateo County Event Center from May 13-15, 2025. If you host a Brain Date, prepare slides and be ready to lead a meaningful conversation that isn’t related to your product or service.

Networking 67

Networking Drivers/motivators Pitch Transportation 67

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. This efficient, on-the-go access streamlines their day-to-day lead management flows and boosts productivity. Automate invoice payment reminders for timely collections. Boost email engagement with URL personalization token support.

Objectives and Key Results 122

Objectives and Key Results CRM Contact Pipeline 122

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. People remain responsible for strategic decision-making. For example, AI might suggest that a product discount will drive higher conversions. The data explosion and its challenges The amount of data created globally is staggering. trillion USB sticks.

Objectives and Key Results 107

Objectives and Key Results CRM Drivers/motivators Campaign 107