Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

GTM 122

GTM Go To Market B2C Objectives and Key Results 122

Martech

DECEMBER 17, 2024

And what great GTM impact they’d be losing if they bet the money on something else. If were all honest for a moment, what we think we know about how marketing powers GTM is meagre and often mistaken. In short, most C-suites are out of patience with the known unknowns and the unknown unknowns swirling around and through GTM.

GTM 102

GTM B2B X-functional Up-sell 102

SaaStr

JULY 1, 2025

While AI has exploded in coding (Cursor) and legal (Harvey) and parts of GTM (Clay), sales itself is still waiting for its breakthrough AI moment. Timeline for Improvement : Expect culturally-aware AI models by late 2025/early 2026 as training datasets become more globally representative. The latest AI B2B to go through hyper-growth.

Territory 85

Territory CRM Negotiate Relationship building 85

Heinz Marketing

APRIL 2, 2025

Everyone in your go-to-market (GTM) organization should understand and align with these definitions. A clearly documented and widely followed GTM strategy is the foundation of a predictable pipeline. But how do organizations accomplish this? Mauras response was to start with the basics. Where and how do you share this information?

Pipeline 53

Pipeline GTM B2B Follow-up 53

SaaStr

MAY 29, 2025

Companies like Bamboo HR and Scale AI are already automating their entire sales and revenue operations using AI-powered customer conversation analysis. The customer journey must be thoughtfully architected, not just automated. Some organizations are running 20,000+ AI-driven interactions across their customer base.

GTM 94

GTM Negotiate Cross-sell CRM 94

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The result?

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

SaaStr

APRIL 14, 2025

It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! Whether youre looking for a co-founder, a mentor, or your next big customer, youll find them here. Heres why this years event is bigger, bolder, and more impactful than ever. The SaaStr.AI

GTM 80

GTM Networking B2B Meeting 80