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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. The question is, how best can automation be applied?

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

It’s how quickly sales will follow support’s playbook. Why Sales Will Follow Support’s Path (It’s Already Starting) The parallels are striking. Companies are routinely achieving 60%+ deflection rates – meaning AI handles 6 out of 10 (or more) support tickets before a human agent ever gets involved.

Territory 107
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Will AI agents conduct the martech orchestra in 2025?

Martech

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. As Brinker observes, medium-sized vendors are following a similar path (Braze and Zeta, for example). Email: Business email address Sign me up! Sounds simple enough. Processing.

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Why AI Has Taken Longer to Come to Sales Than Coding with Artisan’s CEO

SaaStr

Early movers who consolidate now will have cleaner data and faster cycles when the technology catches up. Follow-up email response rates are 60% lower when AEs write them vs. marketing-crafted sequences. The AI advantage compounds—there’s no catching up later. The other 72%?

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. The question is, how best can automation be applied?

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How to balance customer experience and returns in ecommerce

Martech

trillion in 2024 to $8 trillion by 2027. Email: Business email address Sign me up! Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 Offer size guides and virtual try-on technologies for apparel retailers to address fit issues.

Customers 120
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Taking a Deep Dive into Payment Processing Companies, Here’s What I Found

Hubspot

Not to mention how much tap-to-pay transactions have sped up my coffee runs. in 2023, followed by debit cards. What’s interesting to note is that mobile wallet payments surpassed cash as the third most common form of POS system payments, and they’re predicted to overcome debit card payments by 2027.

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