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A Day in the Life of An AI Enterprise

Salesforce

To aid in this, the company developed a tool called Penny, an AI agent that’s automatically invited to all meetings. It can do this by comparing meeting summaries against the company’s broader objectives. Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC.

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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

To have an effective loyalty strategy, you must not only adapt to changing consumer behaviors but also anticipate and meet those consumers where they are in their journey. According to Gartner , one in three businesses that do not have a loyalty program today will establish one by 2027. Brands across all industries are taking notice.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Identifying trending topics and popular content formats allows creators to tailor their content to meet audience preferences, resulting in greater reach and impact.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

.” Applied to simple sales scenarios, this suggests significant deflection potential.

Territory 107
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Will AI agents conduct the martech orchestra in 2025?

Martech

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS?

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Why AI Has Taken Longer to Come to Sales Than Coding with Artisan’s CEO

SaaStr

It spans marketing attribution, lead scoring, outbound sequencing, meeting booking, discovery calls, proposal generation, contract negotiation, and post-sale expansion. The companies that commit to AI-first sales operations in 2025 will have an insurmountable 18-month head start by 2027. The other 72%?

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Many companies have already made “no regrets” AI moves while planning for transformation — 82% of large companies plan to implement agents by 2027. Meet Agentforce , Salesforce’s set of tools designed to create and customize agents — along with a suite of preconfigured agents that help you extend your teams and get work done faster.

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