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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

It’s how quickly sales will follow support’s playbook. Their Service Cloud helps businesses “deflect 30% of cases” out of the box. Why Sales Will Follow Support’s Path (It’s Already Starting) The parallels are striking. The question isn’t whether AI will impact sales.

Territory 107
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

Service 52
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B2B marketing on X: What you need to know

Martech

Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. You can build credibility over time just by showing up consistently and saying something worth reading. Following the election in November, media spending on X increased for the first time since Musk’s purchase, and it hasn’t stopped.

B2B 62
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Your Field Service Contractors Need These 5 Things To Succeed

Salesforce

If you’re struggling to give your contractors what they need for a successful field service visit, you’re not alone. According to Salesforce research , of the 33% of frontline service workforces who employ contractors, 80% of decision makers say contractor management is a challenge. The reason?

Service 98
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AI Isn’t Taking Your Job — It’s Setting You Up For a Better One (Here Are 12) 

Salesforce

If you’re in sales or customer service, you can now devote more time to interacting with customers to create even better relationships. AI will be sort of a background to everything,” said Chris Poole, AI technical consulting lead in Salesforce’s global AI practice in professional services. “I In marketing?

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What is CRM and how does it support marketing?

Martech

These solutions are designed to help sales and service agents communicate with customers more effectively. Prospect follow-up reminders. At their core, CRM tools offer solutions to help support sales and service agents with customer communications. Automated data entry. Customer segmentation. Process scaling.

CRM 98
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Why we care about loyalty marketing

Martech

To do so takes time and effort — from providing exceptional service and soliciting feedback to understanding their needs. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Upon signing up, customers might be at the lowest tier with basic perks. In 2022, U.S. Tiered programs.

Retail 108