Why we care about loyalty marketing
Martech
FEBRUARY 8, 2023
The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. The idea is that customers who spend money (as well as sign up for the program) are rewarded with things that either hold monetary value or receive exclusive, early access to sales, new products or the like. In 2022, U.S.
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