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B2B marketing on X: What you need to know

Martech

Forecasted growth: Statista predicts over 500 million users by 2028 (503.42 million) and a 17.32% increase between 2024 and 2028. X users are 36% more likely to be early adopters of new products and twice as likely to make in-app purchases. Over 37% of X users research brands and products on the platform.

B2B 62
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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 112
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Nicole Greene: Looking forward with AI

Martech

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Here’s a 20% off coupon or your complimentary product.” Increases cart size, betters customer service, offers promotions, and increases lifetime value. It can suggest a partner’s product or service.

B2B 117
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Reinventing the digital experience platform

Martech

Marketing technology vendors are moving toward “composability,” which offers marketers the freedom of choice they want by selecting best-of-need products that best suit their marketing organization and business needs. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028.

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Why we care about loyalty marketing

Martech

Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. But access requires users to provide an email address and agree to be contacted about promotions and offers. In 2022, U.S.

Retail 108
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How to Harness the Roaring Trend of Animal-Inspired Workouts

Hubspot

The pet clothing industry is set to reach $7B by 2028, and you can take a share by selling animal-inspired athleisure wear, or matching sports outfits for people who exercise with their pets. From shedding to shredding.

Sports 81
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Why Digital Media is Killing TV Advertising

Hubspot

If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. It's often effective to diversify the channels on which you promote your products or services -- and TV is one of those channels. plus setup costs.