Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Follow the money. One promising start-up, TouchCast , has built an interactive 2.5D

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B2B Education Gaming Technology 115

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

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B2B Represent Campaign Strategize 111

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

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B2B Represent Campaign Strategize 108

SaaStr

JULY 2, 2025

✨ Lemkin (@jasonlk) July 2, 2025 The tech giant’s massive workforce reductions coincide with record-breaking AI investments, signaling a fundamental shift in how Microsoft views its future workforce Microsoft’s strategic pivot has become unmistakably clear in 2025: fewer humans, more machines.

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Search Engine Land

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. See terms.

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B2B Objectives and Key Results Strategize CRM 96

Hubspot

MARCH 2, 2020

When the show began, ad executive Don Draper 's creative team was made up of only men, there were nearly no HR policies to protect employees in the workplace, women with creative aspirations were stuck behind secretary desks, and everyone smoked in the office. These are all things that would have taken up hours of your time years ago.

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Negotiate Pitch Technology Technology 101

Hubspot

AUGUST 30, 2023

billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030. I believe there will be a big influence from three AI advancements in the sales sector: the expanded usage of chatbots and virtual assistants to improve customer assistance and free up sales representatives to work on more crucial projects.

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Lead Fuze

OCTOBER 11, 2023

Instead, picture freeing up time spent on repetitive tasks to focus more on strategy and creativity. million by 2030. Important Lesson: AI marketing automation is reshaping the business landscape by taking over routine tasks and enabling more strategic planning. It’s transforming how we do business every day.

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Lead Fuze

OCTOBER 5, 2023

It uses AI and natural language processing capabilities for automating routine management office work such as tracking progress or scheduling meetings – giving leaders more time to focus on strategic initiatives. By 2030, AI is expected to be responsible for the majority of project management tasks.

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Objectives and Key Results Gaming Teamwork Strategize 52