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If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve shared the transcript of episode 373 below. Just 12 years ago, the entire market capitalization of the top five cloud companies was less than $14 billion. You can read the podcast transcript below.
Vertical vs. multi-vertical vs. horizontal markets Apart from vertical marketing, some businesses might span multiple industries or niches, i.e. different verticals, meaning they target multiple vertical markets. And there is also an opposite approach to focusing on horizontal sales and marketing. billion in 2022 to $402.4
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