B2B Reads: Effective Public Speaking, Empowering Leadership, & Human-Centered Design

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Employees vs. customers: Who is more important?
The age-old question — Who is more important: customers or employees? – is a misguided and potentially dangerous one. As a business leader, you shouldn’t prioritize one group over another. Instead, you should link employees and customers. Denise Lee Yohn, explores different methods of connecting employees and customers and how different companies are taking on this question.

What Should A Speaker Do When Disaster Strikes?
Anyone can go blank, lose a train of thought, or become distracted or confused if a key point is lost as we watch the importance of public speaking slip away from us. No matter the situation, such a memory lapse can rattle the speaker, break the audience’s concentration and reduce the overall effectiveness of the speech. In this blog post, Dr. Jim Anderson gives some perspective and practical advice on how speakers can best navigate disaster in public speaking environments.

How Managers (unintentionally) Roadblock an Empowered Team
Empowered teams will transform results, solve problems you didn’t know exist, and rapidly respond to change. Most managers will say they want those outcomes and that they believe in an empowered team, but unintentionally prevent their teams from doing their best. Thanks to David Dye for this article outlining common roadblocks and how managers can avoid them.

4 Powerful Ways to Manage Stress, Bounce Back
We need mental toughness in the face of COVID-19, economic upheaval and adversity. Neuroscience and psychology can help us understand how our brain and body can hijack us when we’re under pressure, face shor