Fri.Oct 25, 2024

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Personal Branding for Sales Success

Anthony Cole Training

Companies develop a brand, why not salespeople? It is worthy of your time to think about what you do differently and better than your competition. What do you bring to the table, and how do you solve problems for your existing clients? If you cannot pin that down, it is critical that you focus and develop your personal brand. Think about a significant purchase you made recently and the process you went through as a buyer.

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How to Embrace New Challenges: My First Experience in Stand-Up Comedy as a Professional Speaker

Iannarino

Have you ever stepped out of your comfort zone into something completely new? Here's my story of embracing comedy on stage.

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A marketer’s guide to implementing generative AI

Martech

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Shifting from pilot projects to widespread implementation demands a strategic approach.

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Finalize More Year-end Business with Ease

Sales Pop!

Hearing a ‘ no ‘ for those unfamiliar with sales strategy typically defeats an effort. Realizing the ‘no’ is temporary when handled well is critical. Many people stress toward year-end, knowing that most prospects said ‘no,’ and fear losing their jobs by year-end. But that doesn’t need to be the case when the issue is appropriately handled.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Why you’re probably underutilizing email sequences

Martech

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re letting a valuable tool sit idle. Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. You can use them to promote events, keep leads engaged, follow up with customers and much more.

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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

When Marc Benioff started Salesforce, he codified the sales playbook. Then Mark Roberge , former Hubspot CRO, wrote The Sales Acceleration Formula with deep insights into quota structures. For the subsequent ten years in software, we’ve optimized every little bit of how we sell it. But today, it’s different because the kinds of software we sell aren’t the same.

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Dear SaaStr: How Much Should a SaaS Company Invest in Professional Services?

SaaStr

Dear SaaStr: How Much Should a SaaS Company Invest in Professional Services? A rough yardstick is that most enterprise-focused SaaS companies tend to get about 8%-10% of their revenues from professional services. A few data points: At $800m ARR, Qualtrics was still getting 25% of revenue from professional services. More here. At $500m ARR, OneStream gets about 8% of its revenue from professional services.

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Composability has arrived says MessageGears

Martech

Composability is not a coming trend, it’s here — presumably here to stay. That’s the message from MessageGears in a new report based on a survey of 300 enterprise technology, marketing and martech professionals in the U.S. and U.K. Guess what? MessageGears describes itself as a composable data activation and engagement platform; it is often described as a composable CDP.

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Rethinking SEO: Build Products, Not Just Content

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

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Making sense of the $3 billion market for B2B marketing data

Martech

B2B marketers in the U.S. spent more than $3 billion on data in 2023, including data for enrichment and intent. How are marketers using this data? And how do they research and vet the dozens of data providers out there selling data to B2B marketing organizations? I sat down with Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about the role of data in B2B marketing.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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A Complete Guide to Selecting the Best Audience Response System

G2

Choosing the best audience response system (ARS) makes it easier to meet your goals of increasing audience interaction and maximizing success for every presentation you deliver.

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How a free AI tool will help you develop a customer marketing strategy

Martech

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets. You just need to mine that data to find the clues.

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How to Choose the Best Restaurant Inventory Management System

G2

Manually managing day-to-day inventory, from tracking shipped raw materials to identifying items running low or out of stock, is not only boring and hectic but also challenging. If you forget to list even one item, it throws off your entire tracking system.

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Success Magazine Discredits Their Own Article on Born to Sell with Junk Science

Understanding the Sales Force

I love it when readers forward article links to me, hoping that I will debunk the article in a Blog post. That’s what happened when Mike Shannon sent me the link to a recent Success Magazine article entitled, “ Born to Sell? The Science Behind Adaptive Learning and What it Means for Entrepreneurs.” That is a revised title as the <title> in the HTML code revealed that the original title was, “What the Science of Sales Means for Entrepreneurs.” I knew this w

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How Clinical Communication and Collaboration Tools Transform Healthcare

G2

Picture this: a bustling hospital. Numerous doctors, nurses, and staff busy with different tasks, yet perfectly coordinated at the touch of the fingertip.

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ASC 606 Compliance: Choosing a Commission Expensing Solution

Salesforce

Maintaining ASC 606 compliance is kind of like taking a cross-country road trip without a GPS. It’s a long and arduous process, no matter where you’re coming from. You also have to follow some incredibly complex directions if you don’t want to get stranded by the side of the road (or fined by the SEC). However, even though you’re referencing the same map as everyone else, your speed, efficiency, and ease of travel will vary greatly, depending on which vehicle you’ve chosen.

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30 Free Project Management Templates for Creative Agencies

G2

Looking for project management templates? Check out these picks for goal tracking, creative briefs, risk assessment, project status, timeline, and more.

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Which Tools Should Be In Your Small Business Tech Stack?

G2

Learn what goes into building an efficient small business tech stack that will let you stay competitive in tomorrow's marketplace.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!