Trending Articles

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Google changes definition of ‘top ads’

Search Engine Land

Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. What are top ads? Top ads are ads that appear above the organic result, and also below organic results for certain queries.

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Dear SaaStr: How Do I Best Prevent Churn?

SaaStr

Dear SaaStr: How Do I Best Prevent Churn? You don’t. Instead, you drive it down. Each quarter. You can’t eliminate churn. It’s a fact of business life in selling a product with recurring revenue and thus recurring sales. You can hide churn (e.g., by signing multiyear contracts). And you can drive it down. But you can’t eliminate it. My top suggestion is: Measure churn carefully, and consistently.

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Why You're Selling Drills, Not Holes: B2B Sales Insights

Iannarino

If you want to improve your ability to sit across from leaders who you hope to help, you will need to recognize they have an easier time understanding outcomes (holes) and are bored by solutions (drills).

B2B 157
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Sales People Create Longer Cycles, Not Customers

Partners in Excellence

We know buying cycles are getting longer. It’s easy to chalk it up to buyers, blaming them for not focusing, getting distracted, not prioritizing the project, or all sorts of other things. Or we have other excuses. Perhaps it’s the economy, all the social/global disruptions. And then there is always VUCA, a great yet abstract excuse around why things are getting more difficult.

Customers 138
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google starts testing AI overviews from SGE in main Google search interface

Search Engine Land

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,” a Google spokesperson told Search Engine Land. In May 2023, Google opened up a Search Labs section for searchers to opt in to see and use the Google SGE results, that contained AI overviews.

Launch 145
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MarTech Salary and Career Survey: More promotions and more layoffs

Martech

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn. The last year saw many different economic trends, some at odds with each other.

Promote 122

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Job Search Sites: Where to Find Your Next Career Move

G2

Whether you’re actively searching for a new position or casually browsing available gigs, using job search sites is a smart method for finding professional opportunities. But with so many sites to choose from, where do you even start?

Product 105
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What Should We Be Reading?

Partners in Excellence

I was speaking to a group of sales people. During the Q&A, a salesperson asked me, “What are your favorite books on sales? What should we be reading?” There are lots of outstanding books on selling. While the basic principles at the core of high performance selling are the same, each book has a slightly different perspective on how to implement them.

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7 tips to improve your website speed in 2024 by DebugBear

Search Engine Land

A fast-loading website provides a good user experience and helps increase conversion rates. Google also recently updated its documentation to confirm that Core Web Vitals are used by its ranking systems. Ready to make your website fast? Here are seven tips to help you analyze your site speed and identify potential optimizations. 1. Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website.

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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey

Martech

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff and 5% for those at the director level and up. Overall job satisfaction remains high — two-thirds of martech professionals at every level say they are “extremely” or “somewhat” satisfied.

Territory 102
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Guide to Instagram Shadow Bans: What They Are and How to Avoid Them

G2

Even with the rise of new social media platforms, Instagram remains one of the most popular networks in the world. With an estimated 2 billion users every month, building a loyal following for business is something every marketer should work on.

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Seeing What We Want To See….

Partners in Excellence

It’s human nature to have biases. We tend to see things the way we want to see them. We find facts and evidence that support our experience or what we want to believe. Our propensity to do this causes us, perhaps unconsciously, to defend the status quo. But this doesn’t mean we are right. The doesn’t mean we are seeing things the way they are.

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Beyond multichannel and omnichannel: Understanding the optichannel approach

Martech

There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but let’s start with some definitions to set the stage. What is multichannel? Multichannel means the company interacts with customers through multiple channels, both online and offline.

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The Investments Where I’m Going to Lose All My Money

SaaStr

So when I started writing venture checks in 2013, I didn’t know what I was doing, but I had a strong start: First was Pipedrive co-leading seed, then acquired for $1.5B cash Second was Algolia leading U.S. seed, now at $200m+ ARR and an IPO candidate Third was Greenouse/Parklet, acquired for $800m and now at $200m ARR Fourth was Salesloft, acquired for $2.5 Billion cash Fifth was Logikcull, acquired for $300m cash So it was a good start.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why The Top Sales Executives Are Using Digital Sales Rooms

G2

Businesses keep searching for new ways to make their operations more efficient and increase sales. The latest movement comes in the form of digital sales rooms – a groundbreaking idea that is changing the way businesses engage with their customers.

Sales 94
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Why I Generally Don’t Do 3rd-Party Nimble CRM integrations

Adaptive Business Services

As a Nimble CRM Solution Partner, I am frequently asked by clients to assist them with integrating Nimble with one or more 3rd-party applications. The short answer is … sorry, but I probably cannot. The reasons for this are more detailed. With probably 100,000’s of business apps available on the web, the chances that I am familiar with your favorite application is probably close to zero.

CRM 71
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YouTube issues guidance on when to post content for maximum reach

Search Engine Land

YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. However, if you’re sharing evergreen content, the platform suggests posting at whatever time suits you prefer. Live videos. To maximize reach with live videos, YouTube advises going live when your analytics chart indicates that most of your audience will be available to watch.

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Harnessing martech insights: A roadmap to customer-centric business strategies

Martech

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially?

SaaStr

Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially? Yes, most of us at first under-price and then slowly raise prices as we gain confidence. It’s because (1) we aren’t trained sales leaders, and (2) we worry most about not losing the deal. Founders know the value of a key logo can be 10x-100x the value of the contract itself.

Price 106
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How to Create a Project Plan to Set Realistic Expectations

G2

A project plan outlines goals, stages, and procedures for completing work. Learn more about how to write a project plan and why they're so important.

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Combative Conversations….

Partners in Excellence

Just got off a call with one of the best salespeople I’ve ever worked with. We were prepping for a very difficult customer meeting this afternoon. As we discussed the situation, he described the difficulties this customer had created in the past, he talked about how unreasonable they had been, how they weren’t meeting commitments they had made to him.

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Google Analytics real-time reporting bug confirmed

Search Engine Land

Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Many profiles show zero real-time traffic being reported since early this morning ; some are seeing a fraction of their normal real-time traffic being reported, and some are seeing normal traffic. Google working on a fix. Ginny Marvin, Google’s Ads Liaison, responded on X saying, “Thanks for flagging.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Ethical marketing in the age of hidden fees and deceptive pricing

Martech

Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us in a different direction. Many businesses, facing economic pressure, prioritize short-term gains over long-term brand health.

Price 110
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76% of You Are Raising Prices in 2024

SaaStr

Are we thought the endless price increases we saw in 2023? Apparently not. A stunning 76% of you are raising prices in 2024. That’s up from 54% in 2023. Personally, I’m a fan of only raising prices if you’ve earned it, and focusing on raising prices on new customers, not just the base. But the days of Endless Pricing Increases in SaaS seem to be here maybe … forever.

Price 98
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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore. Not to date myself, but I’ve been using Marketo for close to 15 years. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects

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“Why I’m So Interested In Selling,” Spence Wixom

Partners in Excellence

Preface: “Yo dudes and dudettes… ,” in reading this I learned something new about Spence Wixom. I learned he is a surfer and that he was hitting the waves just about 30 miles north of where I was trying to hit the waves… Wish I had known back then, we could have had some great conversations waiting for the right wave. More seriously, Spence is one of a small number of people I include in my “kitchen table board of directors.

Sell 78
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Google expands Product Studio to Australia and Canada

Search Engine Land

Google Product Studio is now available to merchants based in Australia and Canada. Previously, the suite of free, AI-powered tools was only accessible in the U.S., however, Google has confirmed it is planning to roll out the feature to more markets throughout the year. What is Product Studio? Product Studio is a tool you can use to create unique, high-quality product imagery across your marketing channels.

Product 109
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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s one thing in the way: our data. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor.

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Dear SaaStr: How Would You Invest a 5 Million Dollar Payout From an Acquisition?

SaaStr

Dear SaaStr: How Would You Invest a 5 Million Dollar Payout From an Acquisition? Bear in mind I’m not a CFA, CPA, or professional financial advisor. But I have been through it. And so I know this is a more difficult question to answer than you might think. The other day at our most recent SaaStr Miami Super Meetup, I was with a founder that had made $50m over 18 months ago.

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Four Things Coaching is Not

Membrain

Most sales managers think they are coaching more than they actually are. And most salespeople feel less coached than their managers think they should. Meanwhile, most sales organizations struggle to gain traction on performance improvements.

Sales 62
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.