Remove A/B testing Remove New York Remove Price
article thumbnail

What is price sensitivity? How it affects sales and profitability

PandaDoc

Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Lets get started.

Price 52
article thumbnail

GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Everyone, because it’s this, you know, it can feel like a big tax. Guy Yalif: [30:18] Your point, the field enablement part of marketing was a huge amount of work and fortunately uh.

GTM 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

The BostonGlobe.com achieved a 17% increase in subscribers and The Boston Globe newspaper attained 3,000 new customers and a total of more than $3.6 They have more results to report and will do so at Web Optimization Summit 2014 , May 21 – 23 in New York City.). It worked well for The New York Times , after all.

Customers 100
article thumbnail

Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

article thumbnail

How To Write Product Page Copy That Doesn’t Suck

ConversionXL

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. In the course of his search, he found another site with the same product, a more complete description, and a lower price.”. Substantially. Case studies can be misleading and the winnings illusory , anyway. Bar of soap? Image Source.

Product 132
article thumbnail

Online Manipulation: All The Ways You’re Currently Being Deceived

ConversionXL

Price Comparison Prevention. Testimonials work more often than not in A/B tests (at least the trustworthy ones), but they’re not all done ethically. The New York City Taxi and Limousine Commission reported tips increased from 10 percent to 22 percent on average when the new payment screens were turned on.

Technique 128
article thumbnail

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Like the desktop News Feed ad, this type of ad appears in the user's mobile News Feed and displays like an organic posts from people and Pages that they follow. This is what a mobile News Feed ad for The New York Times looks like: Here's what makes this ad great: It's visual. It includes an enticing value prop.

Promote 101