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6 tactics to create recession-proof email marketing

Martech

Protect your profit margin by targeting the right customers “Use segmentation and targeting to find the people who might have lapsed but are more likely to re-visit before customers who are slightly warmer,” Purslow says. When you help customers achieve their goals, they will help you achieve yours.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

If you’re unsure, set up a series of A/B test campaigns to help you understand what motivates your customers to act. Use this approach conservatively, and test it against another loss-aversion tactic like pre-ordering, because it can reduce your profit margin. Loss-aversion email examples 1.

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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? But w hat about all the other social and A/B tests Rudder and Costine were talking about? We''re All Part of These Experiments. That''s how websites work.". Or Twitter.

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The Advanced Guide to Holiday Testing

ConversionXL

A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests. If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests.

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How to Run a Social Media Marketing Agency Successfully

Lead Fuze

Try new tactics each month to boost performance further – A/B testing is a great way. With effective business strategies in place – including targeting high-value clients or industries – agencies can generate substantial revenue while maintaining healthy profit margins. Bonus Tip: Experiment.

Niche 98
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15 Tried and True Ways to Improve Your Sales Skills

Hubspot

more deals and the profit margin on sales-won improved by 12.2%. You can even implement a sort of A/B test. Plus, it can increase your sales. In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2%

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Customer Retention Strategies: 4 Phases for Development

ConversionXL

What’s more is that an A/B test of the message—changing “Why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals such an offer might require a significant lift in sales to break even. to “What made you cancel?”—provided