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We Get Specialization Wrong!

Partners in Excellence

As an account manager, much of my time was spent in identifying new opportunities to engage specialists to work with my customer, growing our value and share of customer. The customer has become almost irrelevant, instead, we have optimized roles for moving our customer through our sales assembly line.

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Rethinking The Sales And Marketing Organization

Partners in Excellence

.” Sales picks up the process, SDRs call to qualify the opportunity, they hand the lead to an account manager who gets more information, the customer is handed over to a pre-sales person for a demo, then someone else try to close them.

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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

The second aspect of the predictive revenue model is the sales assembly line or seller specialization or sales handoffs , primarily the AE/CSM split. Those two aspects, prospecting/SDRs and the sales assembly line are the two key aspects that I challenge. Why prospecting sits apart from sales [6:59].

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

We are creating massive sales assembly lines optimizing the order taking process. We nurture them until they have done much of the work, then we engage them running them through our sales assembly line of qualifying, demoing, pitching, proposing, closing. At the same time, we see data that is alarming.

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Relationships Matter–But What Does That Mean?

Partners in Excellence

Often, these are those with the assembly line version of selling, optimizing our process, treating the customer as a widget they move through the process—lead, SDR, Demo, Account Manager, Specialist, Customer Experience Team… The customer is an object upon which we execute our selling process, working the numbers.

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The Problem With Efficiency

Partners in Excellence

Prospectors prospect, account managers account manage, product line specialists are expert in their product lines, and on and on… Each role is precisely defined, we have the metrics to by which we constantly measure performance. They go from being MQLs to SQLs to qualified opportunities.

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How to Make a Winning Sales Organization Structure

Lead Fuze

With the role of HR Manager. The Assembly Line. In the assembly line model, leads are handed off between specialized teams to make sure that they move through all of the stages in a sales cycle. Market Development Reps are the salespeople who follow up on inbound leads and set meetings with our Account Executives.