SalesPop

APRIL 9, 2021

The next aspect of account management we need to consider–one that is vitally important–is application integration. Integration Tied Into Account Management. Let’s take a look at how application integration affects account management. Otherwise, account management isn’t really possible.

Account management 97

Account management Government Follow-up Start-ups 97

The 5% Institute

DECEMBER 2, 2019

What is key account management? And what is the difference between key account management and sales? Then there is key account management and strategic account management – what is the difference? What Is Key Account Management? So what is key account management?

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

SalesPop

MARCH 25, 2021

Sales most definitely have two sides, and this is also true of account management. This is also true of account management. If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. Bubble-area* advertising was obviously wasteful.

Account management 98

Account management Customers Pipeline Trust 98

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Account management 52

Account management Objectives and Key Results Strategize Legal 52

RAIN Group

MARCH 24, 2021

But that’s all in the hands of the key account team now. The good news is that key accounts are 60% to 70% more likely to close compared to the 5% to 20% likelihood of selling to a new client.

Account management 140

Account management Launch Clients Closing 140

Search Engine Land

JANUARY 26, 2024

Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Managing client transitions seamlessly As a search agency, you are always trying to win new business. New business is hard.

Clients 100

Clients Referrals Trust Pitch 100

SalesPop

APRIL 30, 2021

It has prioritized lead and opportunity management over account management. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real account management. A vital key to strategic account management is creating value for the customer.

Account management 80

Account management CRM Strategize Pipeline 80

The 5% Institute

FEBRUARY 19, 2020

Learning, and then implementing account management best practices can have an excellent result and impact on your overall sales efforts, and relationships with your clients. 5 x Account Management Best Practices To Succeed. 5 x Account Management Best Practices To Succeed.

Account management 98

Account management Objectives and Key Results Clients Referrals 98

SalesPop

MARCH 12, 2021

We explored the vital importance of account management in our previous article on account management —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? Account Matrix. Innovation at Pipeliner.

Account management 98

Account management X-functional Pipeline CRM 98

SalesPop

MAY 7, 2021

One place where project management really comes into account management is bringing a broadly stated goal into realistic terms. They can use account planning and project management to figure out just how realistic that goal is. Numerous parts of project management will be part of this tool.

Account management 98

Account management Drivers/motivators CRM Pipeline 98

Search Engine Land

NOVEMBER 13, 2023

In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. As AdWeek reports, it’s not uncommon for small-to-medium-sized firms to see upwards of 40% client turnover year over year. Why clients break up with their agencies 2. The solutions to client churn 3.

Clients 106

Clients Objectives and Key Results Referrals Non-Profits 106

criteria for success

JULY 7, 2022

Client communication is the foundation to building relationships, growing sales, and avoiding problems with your clients. Here are 3 principles for building your client communications playbook. Identify what needs to be communicated to clients. What do clients need to know about their orders or projects?

Clients 98

Clients Sales Account management Process 98

Hubspot

MARCH 18, 2019

At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management.

Account management 84

Account management Objectives and Key Results Cross-sell Non-Profits 84

The 5% Institute

APRIL 2, 2020

In the world of business and sales, there are so many terms and definitions – so what is account management? And what are the benefits of account management? In this article, you’ll learn what is account management, as well as what are the benefits of having account management in place.

Account management 52

Account management Cross-sell Consult Clients 52

RAIN Group

APRIL 10, 2024

Whether you call it cross-selling, upselling, or growing accounts , maximizing revenue from existing clients often represents an untapped revenue growth opportunity.

Cross-sell 52

Cross-sell Clients Sell Represent 52

Engage Selling

DECEMBER 20, 2018

There’s a step that’s commonly missing in account management planning. Do you know what it is? Many strategies look like this: Plan -> Execute -> Measure However, I suggest moving forward, that they look more like this: Plan -> Execute … Read More »

Account management 90

Account management Up-sell Clients Closing 90

Engage Selling

NOVEMBER 27, 2020

And while this year will likely look much different than any year in recent memory, here are some client gift giving ideas to keep in touch with your customer base. We’re approaching that time of year. Take the opportunity to … Read More »

Clients 125

Clients Customers Account management Growth 125

RAIN Group

DECEMBER 2, 2022

Client loyalty can make or break a company. Loyalty is tied to buyer satisfaction and their experience buying from you—but it’s tough to earn. Fred Reichheld, author of?

Clients 129

Clients Promote Sales Customers 129

Martech

APRIL 11, 2022

The last thing your clients want to do is chase down reporting across multiple tools and channels and try and make sense of it themselves. The biggest value you can provide to your clients as an agency is transparent and actionable reporting. A clear understanding of ROI is crucial for marketers in any size organization.

Clients 83

Clients Campaign Account management Trust 83

Iannarino

JANUARY 17, 2023

There are all a lot of titles for sales professionals, including account executive, account manager, sales representative, sales development rep, or business development rep.

Account management 294

Account management Represent Sales B2B 294

Sandler Training

OCTOBER 28, 2020

One of best pieces of advice I ever received about holding on to important clients and customers was this: During times of uncertainty, approach your business contacts from a different perspective than during so-called “normal” times. The post Client Retention: It’s Personal appeared first on Sandler Training.

Clients 94

Clients Contact Customers Account management 94

Engage Selling

JANUARY 16, 2020

Building trust with clients should be at the forefront of every organization’s thinking and planning. Look, making a sale is great, but just because a buyer agrees to purchase your product, use your service or work with you doesn’t mean … Read More »

Trust 117

Trust Clients Service Product 117

Miller Heiman Group

FEBRUARY 13, 2019

Losing a strategic account represents a monumental loss and you may find yourself banging your head against a wall, asking where you went wrong or if you missed early warning signs. Meanwhile, your leadership expects you to initiate a top-to-bottom review of your strategic account management plan.

Account management 69

Account management Strategize Manufacturing Closing 69

The 5% Institute

JULY 1, 2019

An Account Manager can be a tough job at the best of times – especially if you want to increase your sales. Below are three quick ways to increase your sales as an Account Manager. 3 Ways to Increase Your Sales As An Account Manager. 3 Ways to Increase Your Sales As An Account Manager.

Account management 52

Account management Sales Pitch CRM 52

Engage Selling

DECEMBER 4, 2020

As the pandemic continues, client retention is more important than ever before. Let’s discuss three ways you may be repelling your clients, so you can avoid this behavior and keep them! Don’t Do What You’ll Say You Do Let’s … Read More »

Clients 99

Clients Account management 99

Veloxy

JUNE 15, 2023

Essential skills for success include strong customer relations, business development, account management & problem solving abilities. Key skills for success include excellent customer relations, proficiency in new business development, adeptness in account management, technical sales knowledge, and problem-solving capabilities.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Sales Pop!

FEBRUARY 20, 2024

He shared a conversation he had with a peer group of marketing agency owners, discussing the role of account managers and their level of ownership in client success. Karl suggested changing the title from account manager to account leader to emphasize the need for them to take ownership and lead their accounts to success.

Customers 64

Customers Account management Sales Clients 64

Understanding the Sales Force

APRIL 29, 2013

Jeb Blount, a leading expert on customer experience and account management, just published the new book, People Love You: The Real Secret to Delivering Legendary Customer Experiences. One of my clients lost just one customer and that loss was so significant for them it meant layoffs, a plant closing, and the threat of bankruptcy.

Account management 74

Account management B2C B2B Clients 74

PandaDoc

JULY 24, 2020

This 90-day period, often called “onboarding,” is perhaps the most critical time in the client-business life cycle. An excellent onboarding experience builds trust, addresses concerns, and sets expectations for both the client and your project team. A high-performing company has well-defined yet flexible client onboarding processes.

Clients 52

Clients Contract Trust Meeting 52

Sandler Training

FEBRUARY 5, 2020

In selling to and serving major accounts, we hear a lot about value. The post Value Is in the Eyes of the Client appeared first on Sandler Training. Certain buzzwords have emerged around this topic, terms that, more often than not, simply add confusion.

Clients 88

Clients Sell Account management Process 88

Pointclear

NOVEMBER 7, 2011

At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. Let’s create a framework for looking at strategic account opportunities.

Account management 72

Account management Strategize X-functional Objectives and Key Results 72

Engage Selling

JUNE 8, 2018

??????????????????If I was running your sales team and there had to be one thing that I would insist on, it would be this non-negotiable, mandatory behavior from all salespeople. All salespeople should be required to have four or more active relationships inside … Read More »

Negotiate 55

Negotiate Account management Sales Clients 55

Engage Selling

MARCH 9, 2018

????Most of my clients have a practice where they do quarterly business reviews with their best customers. This is something that I advocate as a best selling practice for key account management. However, we need to do quarterly business reviews … Read More »

Clients 48

Clients Account management Sales Sell 48

Search Engine Land

FEBRUARY 27, 2024

Although I’ve owned an agency for seven years, most of my career was spent working on the client side. I’ve compiled questions I would have asked when I was on the other side of the desk and also from questions prospective clients ask us. What percentage of the company’s revenue does paid media management represent?

Retail 108

Retail Clients Contract Campaign 108

Search Engine Land

AUGUST 10, 2023

The minor update includes additional search term data, new recommendation types and account management assistance. features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples are set to be published by Google next week. Google Ads API version 14.1

Account management 95

Account management Campaign Clients Engineering 95

Heinz Marketing

SEPTEMBER 1, 2023

Account Management Portals: These are everywhere now. To make an impact, a customer-focused account management portal not only provides access to order history, invoices, support tickets, but also incorporates relevant news and resources that help each customer get more out of your product/service.

Gaming 86

Gaming Negotiate Technique Account management 86

Understanding the Sales Force

SEPTEMBER 11, 2023

Remote Control – One of the big differentiators between clients who are getting plenty of applies versus those who aren’t is the opportunity to work remotely. I pulled some data from nine of the dozens of Kurlan clients that use OMG’s Sales Candidate Assessments. Client #5 is doing something wrong!

Territory 81

Territory Account management Clients Sales 81