article thumbnail

Canva acquires genAI startup Leonardo.AI

Martech

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. The deal surpassed Leonardo.Ai’s last funding round valuation of $80 million and might be challenged by the Australian Competition and Consumer Commission, according to The Australian Financial Review.

article thumbnail

EU says Meta ad model violates Digital Markets Act

Martech

“Subscriptions as an alternative to advertising are a well-established business model across many industries, and we designed subscriptions for no ads to address several overlapping regulatory obligations, including the DMA. We will continue to engage constructively with the commission,” a Meta spokesman said.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing.

article thumbnail

AI in retail media? Majority of marketers are optimistic

Martech

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens.

Retail 124
article thumbnail

Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. We’ll show the court how our advertising products benefit publishers and help them fund their content online" Has this happened before? Earlier this year, nine U.S.

article thumbnail

This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

article thumbnail

Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

Affiliate Marketing: Promote each other’s product/service, receiving a commission per sale made via referral link, providing a passive income source besides regular client projects. What makes a digital marketing agency successful? This Business2Community article explains it in detail. Read more at AdAge.