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Canva acquires genAI startup Leonardo.AI

Martech

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. The deal surpassed Leonardo.Ai’s last funding round valuation of $80 million and might be challenged by the Australian Competition and Consumer Commission, according to The Australian Financial Review.

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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing.

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AI in retail media? Majority of marketers are optimistic

Martech

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens.

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Google sued by USA Today publisher amid falling ad revenue fears

Search Engine Land

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. We’ll show the court how our advertising products benefit publishers and help them fund their content online" Has this happened before? These claims are simply wrong.

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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

Comprehending how a digital marketing agency gains income is imperative for sales representatives, recruiters, startups, marketers and entrepreneurs. For digital marketing agencies, it means managing resources efficiently while delivering high-quality services that attract and retain clients. Read more at AdAge.

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What Is An Account Executive?

The 5% Institute

Account executives can be found in various industries such as advertising, marketing, public relations, technology, and more. Continuously Learn and Improve Stay updated with industry trends, sales techniques , and new technologies. This level of attentiveness will foster strong client relationships.