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Google declared a monopoly: industry reactions and implications

Search Engine Land

A similar EU ruling regarding Google’s Shopping that led to Google opening up their Shopping space to third-party Comparison Shopping Services (CSS), which were granted a 20% discount on cost-per-clicks (CPCs) to ensure they could fairly compete.” Google has been losing market share for a couple of years now.

Legal 119
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What the Google antitrust ruling could mean for advertisers

Martech

And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share. The same goes for Microsoft or Amazon.

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The Google monopoly verdict: More industry reactions

Martech

A similar EU ruling regarding Google’s Shopping that led to Google opening up their Shopping space to third-party Comparison Shopping Services (CSS), which were granted a 20% discount on cost-per-clicks (CPCs) to ensure they could fairly compete.” Google has been losing market share for a couple of years now.

Legal 114
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Sales Podcast: Selling to C-Level and Senior B2B Decision Makers

Closing Bigger

Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Look at how many of problems you can solve or goals your products or services can achieve for your clients.

B2B 98
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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. Marketers want more options, and TikTok is it. What’s going on.

Retail 86
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Nicole Greene: Looking forward with AI

Martech

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. A: Most B2B companies I work with have multiple products and services.

B2B 117
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Firefox to Allow Users to Block Behavioral Ads

Hubspot

A weekend blog post by Mozilla’s head of privacy has major implications for the future of online marketing. Mozilla, the maker of the Firefox web browser that currently averages 30 percent of the web browser market share , announced new details about a "Do Not Track" HTTP header that would allow users to opt-out of behavioral ads.