Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Processing.

Retail 111

Retail Campaign Sales Represent 111

Martech

OCTOBER 16, 2024

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs). Processing.

Conversion 119

Conversion Technique Trust Launch 119

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And Processing. Email: Business email address Sign me up!

CRM 129

CRM Technology Technology Engineering 129

Martech

OCTOBER 3, 2024

Previously, Lyft Media advertisers could break down Lyft customers into segments by destination, payment method and lifestyle. Now, advertisers can onboard their own customer datasets using LiveRamp’s privacy-focused identity technology. Processing. Why we care.

Retail 75

Retail Networking Campaign Technology 75

Martech

SEPTEMBER 30, 2024

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. The case hinges on how well the DOJ can demonstrate that Google’s past and current actions create barriers to entry, limit competition and ultimately harm consumers or the market. Processing. antitrust laws.

Legal 75

Legal Price Technology Technology 75

Martech

DECEMBER 2, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? Processing. The post Measuring marketing incrementality: Best of the MarTechBot appeared first on MarTech. I am trained with MarTech content.

A/B testing 118

A/B testing Territory Technique CTR 118

Martech

JANUARY 14, 2025

We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness.

Negotiate 127

Negotiate Advertising/ Marketing Cross-sell Technology 127

Martech

JANUARY 15, 2025

As consumer interests become increasingly niche, marketers are recognizing the need to more precisely target with their influencer strategies in order to deliver attributable results, said Sean OBrien, CTO and co-founder of influencer platform Mavely. Processing. The pace of innovation is about to speed up dramatically.

Niche 115

Niche B2B Service Retail 115

Martech

FEBRUARY 20, 2025

Advertisers and agencies using the product include Alterra Mountain Company, Major League Baseball, The Coca-Cola Company and GroupM Wavemaker. Processing. The post Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration appeared first on MarTech. Image courtesy of Adobe.

Campaign 90

Campaign Customers Product Process 90

Martech

JANUARY 15, 2025

The biggest marketing winners will be those who can use AI to blend human creativity and strategic thinking, to make authentic brand experiences. Processing. The post AI continues to aid marketers’ quest for authenticity: Report appeared first on MarTech. The full report can be found here.

B2C 120

B2C B2B Strategize Growth 120

Martech

MAY 12, 2025

But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade. Processing. have introduced new data sharing and processing limitations, accelerating the shift away from third-party cookies.

Objectives and Key Results 111

Objectives and Key Results A/B testing Drivers/motivators Strategize 111

Martech

MAY 6, 2025

Processing. Too often, that context is missing or buried in manual processes. The technology already exists. Why measurement still falls apart Each platform handles campaign setup, activation and measurement differently, making even basic comparisons difficult. Email: Business email address Sign me up! See terms. Its cleanup.

Campaign 103

Campaign Education Start-ups Technology 103

Martech

FEBRUARY 10, 2025

It says: Signals Gateway is a product within your own cloud instance that collects, processes and transmits advertisers’ first-party data to their desired destinations. Processing. Meta doesnt explicitly call Signals Gateway a CDP. The post Did Meta just launch a CDP with Signals Gateway? appeared first on MarTech.

Launch 96

Launch GTM Trust Process 96

Martech

MAY 20, 2025

IAB encourages participation in the review process and seeks input from across the digital advertising landscape. Feedback received during the comment period will inform the final version, which the organization expects to become the new industry standard for digital advertising contracts. Processing.

Legal 101

Legal Contract Represent Trust 101

Veloxy

AUGUST 23, 2023

Are you ready to revolutionize your sales process and skyrocket your team’s productivity? In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. AI sales tools are transforming the way sales teams operate, automating tasks, providing valuable insights, and optimizing efficiency.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Business email address Subscribe Processing. The post Current trends in marketing and data have deep roots appeared first on MarTech.

B2B 115

B2B Advertising/ Marketing Negotiate Management Consulting 115

Martech

JANUARY 11, 2023

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . The shooting process (including sets and energy costs). Processes for targeting audiences have a low carbon footprint.

Transportation 131

Transportation Intrinsic Campaign Networking 131

Sales Nexus

JULY 6, 2021

“Marketing automation is technology that manages marketing processes…automatically. Lead scoring is a process in which leads are ranked based on a variety of demographic and behavioral characteristics. With a marketing automation platform in place, much of that follow-up can happen with triggered emails.

CRM 122

CRM Follow-up Customer Relationship Management Promote 122

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

E-commerce 122

E-commerce B2C Campaign B2B 122

Martech

SEPTEMBER 8, 2023

This technology allows websites to serve ads based on your browser history — unless you manually turn it off. The technology has been rolling this out to a small percentage of Chrome users at a time. Business email address Subscribe Processing. Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome.

Technology 126

Technology Technology Follow-up Start-ups 126

Martech

MAY 8, 2023

Advertisers using Microsoft Advertising will show up in chats based on the same outcomes-based metrics that serve those ads to other Microsoft assets like search and video games. From what we hear, advertisers don’t want to be disrupted right now,” said Kya Sainsbury-Carter, corporate vice president, Microsoft Advertising.

Real Estate 98

Real Estate Advertising/ Marketing Launch Gaming 98

Martech

FEBRUARY 22, 2024

There are now more tools at our disposal to reach and engage niche audiences effectively, from the algorithms of programmatic advertising and location-based advertising to the use of dynamic creative optimization (DCO), which allows niche advertisers to dynamically adjust their creatives to appeal to different segments within their target market.

Niche 127

Niche Territory Education Referrals 127

Martech

MAY 8, 2024

“Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Email: Business email address Sign up now Processing. The post Curb introduces one-stop advertising solution appeared first on MarTech. Why we care.

Click Through Rate 115

Click Through Rate Campaign Networking Technology 115

Martech

MARCH 22, 2024

The digital advertising ecosystem actually evolved on the web, well before app stores even existed. The technological divide [between web and apps] made it quite hard to apply the same solutions. ” Web technology, Cohen said, is relatively simple in comparison. Business email address Subscribe Processing.

Manufacturing 135

Manufacturing Campaign Technology Technology 135

Martech

MAY 7, 2024

New genAI tools abound in the marketer’s toolbox. But how is the technology being used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. Email: Business email address Sign up now Processing.

Technology 115

Technology Technology Price Campaign 115

Capterra Sales & Marketing Software

DECEMBER 17, 2021

Many small businesses revamped their marketing strategy and invested in marketing software tools to build a marketing tech stack for their business. They accelerated digitization efforts that not only streamlined their business processes but also restored their lost sales.

Real Estate 97

Real Estate Price Campaign CRM 97

Hubspot

MARCH 15, 2015

If you’ve ever wanted to speed up the beer-cooling process, you’ll understand the allure of this print ad from Glacial. UTEC, an engineering and technology university, wanted to recruit more students. Advertising Marketing Agency Daily' Here are 15 print ads that should make you rethink the word "traditional.".

Advertising/ Marketing 78

Advertising/ Marketing Entertainment Promote Retail 78

Search Engine Land

JUNE 20, 2023

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms.

Commission 86

Commission Engineering Advertising/ Marketing Campaign 86

Martech

MAY 2, 2024

For marketers, the ability to reach these consumers at scale is also improving with AI technology. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP. Email: Business email address Sign up now Processing.

Sports 111

Sports Networking Technology Technology 111

Salesforce

SEPTEMBER 13, 2023

Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge. That’s why we’re making it easy to track and optimize the performance of every segment activated from Data Cloud across paid media advertising, Marketing Cloud Engagement, and Commerce Cloud – including return-on-ad-spend (RoAS).

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

FEBRUARY 16, 2023

“IAB Tech Lab is collaborating with the industry to create technical standards guidance and more efficient interoperability, which will make it easier for advertisers to leverage emerging and exciting DCR technology.” “As Subscribe Processing. DCR Guidance and Recommended Practices. Get MarTech! In your inbox.

Launch 102

Launch Technology Technology Clients 102

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Business email address Subscribe Processing. In your inbox.

Retail 124

Retail Commission Networking Technology 124

Martech

NOVEMBER 7, 2023

We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. People have developed technologies that instead of delivering the whole file right away, deliver it in pieces and react to whether the video is being viewed or not. Now it’s just 20 years.

Price 112

Price Campaign Technology Technology 112

Martech

JULY 21, 2023

While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. Gen AI in marketing. In your inbox.

Retail 98

Retail Manufacturing Legal Lead generation 98

Martech

MARCH 4, 2024

WPP has said it will find $317 million to invest each year in the data and technology underpinning its AI strategy. Business email address Subscribe Processing. WPP spends heavily too. The generative AI revolution in the holding company space is certainly with us, but it’s not the only revolution in town. Get MarTech!

Retail 123

Retail Appointment Presentation Launch 123

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S. Get MarTech!

Government 134

Government Campaign Niche Technique 134

Lead Fuze

JUNE 26, 2023

Comprehending how a digital marketing agency gains income is imperative for sales representatives, recruiters, startups, marketers and entrepreneurs. For digital marketing agencies, it means managing resources efficiently while delivering high-quality services that attract and retain clients. Read more at AdAge.

Strategic partnership 97

Strategic partnership Profit margin Non-Profits Strategize 97