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What the Google antitrust ruling could mean for advertisers

Martech

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

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AI-powered martech news and releases: October 31

Martech

Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology.

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AI is poised to disrupt the world of martech vendors and users

Martech

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And

CRM 129
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Lyft Media expands measurement and targeting capabilities

Martech

Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Previously, Lyft Media advertisers could break down Lyft customers into segments by destination, payment method and lifestyle. Why we care.

Retail 75
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7 weak spots in Google’s defense against DOJ antitrust claims

Martech

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. The integration of Google’s ad tech stack may prevent third-party companies from offering competitive services and lock users into Google’s ecosystem, making it harder for other companies to compete. antitrust laws.

Legal 75
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Data, AI and advertising: 2025 predictions

Martech

We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness.

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Social media and influencers: 2025 predictions

Martech

Customer service on social media We dont know what shape TikTok will take in the U.S., This creates an opportunity for marketers to boost customer service on social in the new year. This creates an opportunity for marketers to boost customer service on social in the new year.

Niche 115