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Canva acquires genAI startup Leonardo.AI

Martech

launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. The Australia-based Leonardo.AI Why we care. Canva aims to be an all-in-one destination for individuals and organizations.

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Instagram Ads on Reels now available to more marketers

Search Engine Land

These ads are designed specifically to seamlessly blend into Reel content, meaning the user experience isn’t compromised. Why we care: Too many ads on Instagram could be problematic for both users and advertisers; users could become irritated by constant interruptions, resulting in less engagement for advertisers.

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8 Key Mobile Marketing Trends

Hubspot

Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. will expand to a billion-dollar business in 2011, nearly a third of the predicted global mobile advertising market. market will more than double in size, reaching $2.5 smartphone users reached 60.2

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This day in search marketing history: January 20

Search Engine Land

Google’s Eric Schmidt: “2011 All About Mobile” 2011: Geolocation on smartphones enabled contexual personalization and a range of new possibilities and user experiences. Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks.

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How Can We Really Measure The ROI of Optimization?

ConversionXL

Seasonality, advertising, marketing, competitor activity, market changes, weather and many factors can skew your two samples, so you’re not comparing apples with apples. Craig explains it well: Craig Sullivan, Optimal Visit. Though like most methods here, there are some pros and cons.

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Everything You Need to Know About the Principles and Types of Design

Hubspot

With proper movement, a composition can create a narrative and provide a high-quality user experience (UX). User interface (UI) and user experience (UX) design focus on improving how website, app, and software users interact with and experience a product. Marketing Design Tips.

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What is personalized marketing and how is it used today?

Martech

Social media advertising. Marketers have many personalization capabilities available on social media platforms. Content management platform Nuxeo wanted to improve user experience for the brands that use its platform, so they decided to implement machine learning solutions.