What is price sensitivity? How it affects sales and profitability
PandaDoc
MAY 12, 2025
A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. If the initial go-to-market pricing strategy is off, by the time the company makes an adjustment, damage is already done. Make decisions based on emotion, trust, or status. Pay more for features, design, convenience, or service.
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