The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster
SaaStr
JULY 4, 2025
Lower Competition = Higher Prices In horizontal markets, you’re competing with 47 project management tools. Toast can charge restaurant-specific pricing. ” They’re digitizing their core business operations for the first time. In vertical markets, you might be the only serious option.
Let's personalize your content