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Is it time to rethink your Google Ads strategy?

Search Engine Land

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. For many B2C retailers, this approach works well. It had expanded the regions it served to encompass most of the U.S.,

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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

The ones selling outside of tech? TL;DR: While most public SaaS companies are growing at 8-10%, the companies crushing it are those selling outside the tech bubble – restaurants, construction, logistics, and e-commerce. The Bottom Line The SaaS companies winning in 2025 aren’t selling to other SaaS companies.

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What is price sensitivity? How it affects sales and profitability

PandaDoc

For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. Ecosystem alignment Ecosystem commitments have become more prevalent in multiple industries, from tech to agriculture.

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Growing Pains: The Problems Plaguing Startups and How to Solve Them

Hubspot

build and sell a product or a lifestyle or legacy business). That may be selling products that you know folks will buy just to get them to your site to check out the real products you really want to sell. For instance, finance, medicine, telecommunications, transportation, environment, energy, and food and agriculture.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

And then they’re going to expend who they sell to, so what stakeholders they kind of sell to, and they’re gonna eventually kind of fork out of that workflow. So you know, Procore, we started selling to the general contractor. We [00:09:00] called out, we wanted to sell to owners. That goes up to the insurer.

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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

So Salesforce will sell you everything, but it’s going to be multiple pieces that you have to stitch together. I mean people have the same conversation in the agricultural to industrial revolution and the industrial revolution to the information age, right. I mean, I think that that I mean you’re selling money right.

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5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals

Hubspot

To help you get the most out of your next trade show, we’ve compiled five effective strategies for selling your products at your booth. 5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals. Sell an experience, not your product. Attract attendees with eye-catching merchandise or engaging entertainment.