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Is it time to rethink your Google Ads strategy?

Search Engine Land

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” The account was set up by region, and each ad group housed thousands of product-focused keywords. Business email address Sign me up! For many B2C retailers, this approach works well.

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What is price sensitivity? How it affects sales and profitability

PandaDoc

For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. Similarly, brands that offer long-term commitment lock-ins can reward customer loyalty with up-front discounts. Big brands like Apple are known for this model.

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Growing Pains: The Problems Plaguing Startups and How to Solve Them

Hubspot

Starting up a business piece of cake. If you're just revving up your business or considering starting one , knowing the startup challenges is key. In the months leading up to the launch of my business, I joined a startup accelerator and got a contract for a new investment fund through that.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

And then they’re going to expend who they sell to, so what stakeholders they kind of sell to, and they’re gonna eventually kind of fork out of that workflow. So you know, Procore, we started selling to the general contractor. We [00:09:00] called out, we wanted to sell to owners. That goes up to the insurer.

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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

And then we woke up the next day and there’s suddenly like eight companies that had all gotten like 30, 40 million in funding and were giving product away. So I was really fortunate and that’s why I ended up staying as long as I did and was just because I really enjoyed the people I was working with.

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5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals

Hubspot

82% of trade show attendees are directly involved in their teams’ purchasing decisions, so setting up shop at fairs, trade shows, and festivals is one of the best ways to connect with your target accounts’ key decision makers. 5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals. View this post on Instagram.

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Banish Farmers And Farming!!

Partners in Excellence

No, I’m not making a political statement about our agricultural sector. They end up defending the status quo and not helping the customer. What We Get Wrong About Account Based Selling Hunters In Major Accounts? Farmers and farming are what brings food to all of us. But customers have ways of addressing this.