Hubspot

JULY 12, 2013

This video is great example of on-brand storytelling without directly shilling a product -- a key inbound lesson. This video is shot from a shoddy angle and the sound quality isn''t great, but it still engaged the Today Show ''s Instagram following. 9) General Electric. It reminds me of the viral video, " Where the Hell is Matt?

Electricity 78

Electricity Angle B2C Entertainment 78

Adaptive Business Services

OCTOBER 20, 2021

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. Product Knowledge. Product knowledge applies to budget, design, cost-justification, and competitive quotes! You have to know your product options and pricing inside and out.

Construction 71

Construction Electricity Angle Sales 71

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Sprout is an amazing design studio focused on the visual and physical design of products. You guys work on some really cool products and help people really see what can be made of them.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Hubspot

SEPTEMBER 23, 2020

On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Many of us are doing two types of livestreaming these days: online meetings or webinars with colleagues, and livestreams related to promoting our products or services.

Transportation 101

Transportation Electricity Follow-up Angle 101

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Self-service technology lets customers use things like product catalogs, portals and ticketing systems to make a purchase. They typically use multiple systems to locate a product.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Sell Assembly Line 52

Sales Hacker

DECEMBER 8, 2020

And off he went, pedaled down Sand Hill Road, met the likes of Greylock and NEA, and raised a huge series A without really any material ARR or actually much of a commercially viable product. And so I found my angle there and everyone was installing Windows ME, which was a categorical disaster. Luke Rogers: Y2K.

Sales 115

Sales E-commerce Angle Technology 115

Spiro Technologies

AUGUST 5, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. I think they will be disrupted from all angles. If you’re a manufacturer, you’ve got your process for producing products. That’s on my mind.

E-commerce 59

E-commerce Manufacturing Electricity Gaming 59

Spiro Technologies

APRIL 24, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. As a result, I’m an electrical engineer by degree. I was typically in a customer-facing position, such as applications engineering, sales, or product marketing.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

Sales Hacker

JANUARY 19, 2021

If you missed episode 143, check it out here: How to Drive Productivity through Operational Excellence with Jacco van der Kooij. He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. This is referred to as productivity. What we’re looking at is measuring people on productivity.

Cross-sell 73

Cross-sell Up-sell Objectives and Key Results Start-ups 73

Spiro Technologies

APRIL 21, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And rail has a significant tailwind behind it because of the sustainability angle. And then number two is the volume of product that you’re moving.

Transportation 52

Transportation Manufacturing Territory Education 52

ConversionXL

AUGUST 15, 2014

With product pages, it’s often way too easy to lose sight that the goal is to actually persuade people , and instead, at least from what I can tell on 99% of the eCommerce sites I see, the pages are treated with a very clinical approach. Here’s the product sir, I sure do hope you buy it.”. Deconstructing Nike.com’s Product Page.

Product 98

Product X-functional User Experience Angle 98

Hubspot

JUNE 12, 2017

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Takeaway for Marketers. Takeaway for Marketers.

B2B 0

B2B B2C Angle Electricity 0

Sales Hacker

SEPTEMBER 20, 2024

Product : Apollo. The energy was electric, and it was a testament to the excitement around what Operator is building. Adam is a master of building 0-1 and an incredible product and design leader, having cofounded Monospace and most recently served as a founding member of the Amazon Explore team.

GTM 74

GTM Launch Electricity Sales 74

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. You need to have a really compelling reason why someone should try your product, and you need to remove all the barriers to adoption. What does that mean when you’re trying to build a tech product? It’s interesting.

Electricity 86

Electricity Education Start-ups Trust 86

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. Takeaway for Marketers: Educate Your Buyers.

B2B 78

B2B B2C Electricity Engineering 78

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan distinguish between the company story vs the product story?

Pipeline 82

Pipeline Cross-sell Launch Start-ups 82