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5 behavioral strategies to make your content more engaging

Search Engine Land

For the 100+ leisure and entertainment sites the tool assessed, we found 50% of the content to be business-first (selfish). This suits the “how” and “so what” thinkers looking for more inspiration and fits service or experience-led content. Dynamic content tends to be more future-focused and sparks more imagination.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. Those days are over. As technology advances, this trend will gain more traction.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. To make your blog stand out you have to go deeper, approach topics from a unique angle, and share must-know expert advice. Podcasts reach younger audiences. Podcast listeners are growing fast. You saw those stats above.

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes.

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Should You Let a Bot Write Your Content?

Hubspot

The automated press service set up by PA -- RADAR -- is currently trialling computer-generated-data-driven content, funded by a grant from Google’s Digital News Initiative. There is a certain skill to writing - particularly copy that needs to be entertaining, engaging or persuasive - that goes well beyond typing words on to a page.

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What You Need to Know About Millennial Blog Readers

Hubspot

Ecommerce is a way to sell goods and services online. The angle can be anything from "Videos on Facebook to Waste Time" or "Short Videos About Marketing Every Millennial Can Enjoy". Social media is the most popular form of entertainment for millennials, who spend an average of over two hours a day social networking.

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The State of the Marketing Industry in 2019: 7 Trends to Watch Out For

Hubspot

Cognitive Computing-Powered Customer Service. Brands who implement cognitive computing into their customer support technology are able to assemble two-pronged customer service teams that help provide better, faster customer service. Podcasting. Word of Mouth Marketing.

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