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The latest AI-powered martech news and releases

Martech

Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. Duda launched an AI-powered Content Collection solution.

Launch 82
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User-Centric Design: The Key to Sustainable Ecommerce Success

Sales Pop!

Use consistent backgrounds, lighting, and angles across your inventory. Add an extra angle view that appears when customers hover over an image. Each product image shows the same angle, with a consistent hover effect that reveals an additional view. Group related options together and present them in a logical order.

Angle 130
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The Tech You Need to Deliver Killer Virtual Presentations

Cerebral Selling

While I’m grateful that my clients feel my presentation style is fun and engaging, to create the live experience I was after (not to mention creating my entire online Sales Academy program), flipping on my webcam, popping in those ubiquitous Apple headphones, and looking down at my laptop wasn’t going to cut it. Here’s the problem.

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User-Centric Design: The Key to Sustainable Ecommerce Success

Sales Pop!

Use consistent backgrounds, lighting, and angles across your inventory. Add an extra angle view that appears when customers hover over an image. Each product image shows the same angle, with a consistent hover effect that reveals an additional view. Group related options together and present them in a logical order.

Angle 130
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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Image: Papa Johns & Netspend. The AR experience began when users pointed their phone camera at a dollar bill. “We

Campaign 109
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How to optimize for entities

Search Engine Land

Running Shoes Running shoes Exercise Sneakers Sports Tennis shoes Athletics Athleisure So what types of intent exist for Nike? Necessary gear for sports, exercise empowerment, shopping guides for each specific shoe type. If I had to guess, I’d say that the primary search intent is about sports.

Sports 101
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4 Simple Strategies for Creating a Better Sales Forecasting Model

Hubspot

These are scenarios you can weave into your presentation of firm numbers for your final forecast. Few people enjoy thinking about worst-case scenarios, whether you’re talking sales forecasts or sports predictions. Looking at your business from different angles gives you new insights. 2) Implement a sales pipeline action plan.

Angle 101