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Marketo’s January 2024 updates include on-demand webinars, email bot filters and more

Martech

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available. x to version 3.7.1, This update delivers an enhanced user experience for agents.

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Martech implementation: 3 tips for cross-functional alignment

Martech

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. If you are not considering your implementation from various angles, it will only address a portion of the problem. Do you have a forum to get support from X.

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13 essential SEO skills you need to succeed

Search Engine Land

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” Just because eBay, the BBC, Amazon, etc. ” 13. Ability to know what matters.

UX 128
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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. The angle behind this extra level of persona segmentation is to be able to customize sales and marketing channels, tactics, and copy at a granular level.

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Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges). Recurring reports If you put out an industry survey or “State of X” style report, those are often assets that can take a hit with time. SUBSCRIBE See terms.

B2B 102
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Attraction Marketing: What It is & How to Master It

Hubspot

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." You can use that as an angle and frame your story from there. Let's explore what attraction marketing is, and how to do it for your own brand, next.

Angle 101
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Using Cohort Analysis for Conversion Optimization

ConversionXL

Customers that converted in the last year that signed-up after only x touches. Customers that converted in the last year that achieved first value delivered in under x days. Customers that converted in the last year that had a sales cycle of less than x weeks. Acquisition Efficiency. Expansion Potential. Advocacy Potential.