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Salesforce launches Agentforce for Retail

Martech

Salesforce Agentforce is used to create AI agents that can boost productivity by assisting with a range of routine tasks. The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Guided shopping.

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How wisdom makes AI more effective in marketing

Martech

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. The product aims to enhance productivity but requires significant upgrades and retraining.

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Strategies to Turn Your Windshield Time Into a Competitive Advantage (Ask Jeb)

Sales Gravy

Recently on the Ask Jeb segment of the Sales Gravy podcast, Jacob Kimrey asked about helping his field sales team maximize their productivity while stuck in traffic. Too many field reps confuse activity with productivity. They think because they drove all over creation, they had a productive day. The key is preparation.

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AI Tasks and Tools for SDR Success

Heinz Marketing

6sense uses AI to surface prospects most likely to be in-market for your product by monitoring buyer intent signals such as web searches, content engagement, and company behavior. Its AI-driven analytics help SDRs focus on leads that are showing active interest in your product or service.

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Outbound Strategies for Authentic Sales Success feat. Mark Hunter

Sales Gravy

Reducing scattered, unfocused activity by batching outreach for a specific ICP minimizes burnout, increases productivity, and improves employee retention. – Many professionals fall into the trap of merely making appointments without considering the value they can bring to potential clients.

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How to Get New Sales Reps Cold Calling and Building Pipe Faster (Ask Jeb)

Sales Gravy

If youve ever hired a sales class or tried to ramp up new hires in an industry with complex products or strict guidelines, youll relate to Gaiuss dilemma. But heres the catch: If new hires only focus on product and system knowledge for months, their pipeline remains empty. Yet waiting too long to do real sales activities can backfire.

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Why you’re probably underutilizing email sequences

Martech

Reminder emails for appointments or renewals Missed appointments and expired subscriptions are lost opportunities. Example : Send a thank-you message a few days after the transaction, then follow up a week later, asking how the product or service is working for them.